Starling
Accelerate Your Migration toWeb SDK with Starling.
The Starling solution suite uses AI and an expert-led approach to streamline every step of modernizing your Adobe stack, from requirements gathering to schema design to technical conversion, enabling you to activate CJA, RT-CDP, Adobe Journey Optimizer, and the broader AEP ecosystem in weeks instead of months.
Expert-Led. AI-Powered.
The Moonbird Difference
Starling is the only solution in the market that goes beyond basic Web SDK conversion. Where other tools automate a subset of the problem for a subset of the market, Starling supports the full spectrum of enterprise use cases, including fully custom semantic schemas and cross-property unification.
Automation Engine
Personalized Schema Design. Custom Code Conversion.
Starling doesn't just handle Web SDK conversion. It uses AI to streamline schema generation across all three schema approaches, converts all custom code to Web SDK equivalents, and supports custom instructions tailored to your implementation.
The Portal
Requirements Gathering, Reinvented
Requirements gathering is one of the most significant parts of any migration, and the Starling Portal is changing how it's done. A centralized project hub replaces scattered emails, meeting transcripts, and lost documents with a single place to upload materials, track milestones, see who's working on your project, and request meetings.
Expertise
Built by Experts. Led by Experts.
Our team is home to one of the best Adobe Experience Platform architects in the industry, who didn't just inform how Starling was built but also oversees every engagement, ensuring the automation is guided by the same deep expertise that shaped it.
Client Outcomes
Healthcare Case Study
A side-by-side comparison of a completed end-to-end Web SDK migration and CJA enablement engagement.
With Moonbird Technologies
3
Properties
1
Resource
200
Hours
Traditional Migration (Estimated)
3
Properties
6
Resources
1,200
Hours
- •Based on industry benchmarks of 18-26 weeks for a full modernization
- •Assumes 5-7 resources (project lead, senior implementers, analysts) at ~40 hours per week total across the team
- •Our estimate of what this same engagement would have required without our technologies
- •Does not account for additional delays from knowledge transfers, team coordination, or scope creep
What Starling Does
Every Phase of the Process, Streamlined
Requirements gathering. Schema design. Technical conversion. All simplified by Starling.
StructuredRequirements Gathering
- The Starling Portal provides a guided intake process that replaces open-ended discovery
- Captures the context that enables personalized schema design and technical conversion
- Structured data collection ensures nothing is missed before the build begins
Future-ProofSchema Design
- Built from the requirements captured in the Portal
- Generates a clean, unified schema designed from best practices
- Positions your organization for the broader AEP ecosystem
InstantTechnical Conversion
- Automates the most time-consuming, repetitive work of any upgrade
- Converts rules, data elements, and custom code end-to-end
- Executes in minutes what would otherwise consume months of engineering time
Better. Faster. Future-Proof.
What used to take months, you can complete in weeks. What used to cost six figures now costs a fraction.
Traditional Approach
- Months-long engagements, six-figure labor costs
- Manual rule-by-rule translation
- Outcome quality depends on assigned talent
- Knowledge transfer gaps and scope creep
- Timelines slip from quarters into years
The Starling Approach
- Weeks, not months. A fraction of the cost.
- Automated conversion of rules, data elements, and custom code
- Expert-validated at every stage
- Transparent process with milestone tracking
- Best practices built in, not bolted on
Included with Starling
And When It Comes to Tech Debt, There's Ivory.
Every Starling engagement includes a free month of Ivory, our AI-powered Adobe Tags co-pilot. Ivory converts legacy custom code, plugins, and complex rule structures into clean, UI-driven implementations at a pace no manual approach can match.
Why Upgrade to Web SDK?
CJA is not the destination. It's the gateway.
Web SDK is the modern foundation for the Adobe Experience Platform. It replaces legacy AppMeasurement with a single, streamlined library that supports CJA, RT-CDP, Adobe Journey Optimizer, Adobe Target, and the full AEP ecosystem.
AppMeasurement is a legacy library that limits you to Adobe Analytics. Web SDK gives you a smaller, faster library with access to real-time tools, first-page targeting in Adobe Target, and the full suite of Experience Platform capabilities.
You're not alone. Many organizations hold the CJA Evolution SKU but haven't started the upgrade because the perceived complexity and resource cost feels overwhelming. Starling exists to solve exactly this: compressing a 3-6 month effort into weeks.
No. Starling is for anyone still on Adobe Analytics who wants to upgrade to Web SDK, whether you've already bought CJA, you're evaluating it, or you simply want to modernize your implementation for better performance and future readiness.
Expert-Led. AI-Powered.
Start Modernizing Your
Adobe Stack Today
The upgrade to Web SDK doesn't have to be the project that stalls, the budget that balloons, or the timeline that slips.