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Rowe Price Personalizes Experiences Across Channels", "sessionId": "1759118056153001j1Li", "sessionCode": "S324", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/content-to-impact-t-rowe-price-personalizes-experi-s324.html", "sessionTimeId": "1768427233634001DY2h", "isIpod": true, "cardSponsorText": "" } ], "description": "Elena Reinert is a seasoned customer experience and digital transformation leader with more than 15 years of experience driving large\u2011scale change across both agency and client\u2011side environments, most recently within financial services. She currently leads Global Digital Product and Enablement at T. Rowe Price, where she operates within the firm\u2019s Center of Excellence to shape enterprise digital strategy, modern digital experiences, MarTech platform capabilities, and enablement services.\nIn this role, Elena is responsible for operationalizing and optimizing T. Rowe Price\u2019s MarTech ecosystem\u2014including Adobe Experience Manager, Adobe Journey Optimizer, Adobe Experience Platform, and Customer Journey Analytics\u2014to enable scalable, compliant, and highly personalized experiences across channels. Her work sits at the intersection of technology, governance, and operating models, helping teams move from experimentation to repeatable, enterprise impact in a highly regulated environment.\nPreviously, Elena led Self\u2011Service Client Experience within T. Rowe Price\u2019s Retail Investing business, where she pioneered the firm\u2019s adoption of Adobe Journey Optimizer, laying the foundation for modern, data\u2011driven journey orchestration. Prior to joining T. Rowe Price, she served as Head of Digital Experience at AllianceBernstein, where she led a full redesign of the firm\u2019s digital presence on Adobe Experience Manager and implemented Marketo to modernize marketing operations. Earlier in her career, Elena spent over five years at Platinum Adobe Partner VML as a Group Director in Experience Strategy, driving digital transformation agendas across a wide range of industries.\nElena is a proud double graduate of Northwestern University, earning an MBA from the Kellogg School of Management as well as an undergraduate degree in Musical Theatre (yes\u2014that is not a typo). 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See how this approach enables faster content reuse, reduces friction in activation, and prepares organizations for AI-driven workflows while preserving autonomy and brand differentiation.\n\nKey takeaways:\n\n\n\tHow to scale marketing operations through orchestration instead of process standardization\n\tStrategies for connecting workflows, assets, and data to enable AI-ready content systems\n\tBest practices for creating enterprise visibility and governance without limiting team autonomy\n\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/stagwells-approach-to-scaling-without-sacrificing-s926.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-7.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/stagwells-approach-to-scaling-without-sacrificing-s926", "sortDate": "2026-04-20T17:00:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759193839975001Sfed", "sessionCode": "S926", "sessionTitle": "Stagwell\u2019s Approach to Scaling Without Sacrificing Autonomy", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1645636280254001cLb5_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Stephanie Pence", "globalJobtitle": "Principal Digital Strategist", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1645636280254001cLb5/attprofile/Stephanie-Pence_1776208662961001d70B.jpg", "speakerId": "1645636280254001cLb5_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/stephaniepence1/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Stagwell\u2019s Approach to Scaling Without Sacrificing Autonomy", "sessionId": "1759193839975001Sfed", "sessionCode": "S926", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/stagwells-approach-to-scaling-without-sacrificing-s926.html", "sessionTimeId": "1768951708492001SAGe", "isIpod": true, "cardSponsorText": "" } ], "description": "Stephanie Pence is a Principal Digital Strategist at Adobe, where she partners with enterprise organizations to transform how content is planned, created, delivered, and measured through modern Content Supply Chain (CSC) strategies. 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Her ability to synthesize complexity into clear, outcome\u2011driven stories has made her a trusted advisor to senior leaders navigating large\u2011scale digital transformation.\nAs a collaborative leader, Stephanie brings a pragmatic, people\u2011first approach to transformation\u2014helping teams build momentum, confidence, and clarity as they evolve how work gets done." }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1686748780079001yywW_1755878727513001as26/master/jcr:content", "companyName": "Stagwell", "companyUrl": "", "facebookId": "", "globalFullName": "Merrill Raman", "globalJobtitle": "Global CTO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1686748780079001yywW/attprofile/Merrill-Raman_1776208540298001K9i9.jpg", "speakerId": "1686748780079001yywW_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Stagwell\u2019s Approach to Scaling Without Sacrificing Autonomy", "sessionId": "1759193839975001Sfed", "sessionCode": "S926", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/stagwells-approach-to-scaling-without-sacrificing-s926.html", "sessionTimeId": "1768951708492001SAGe", "isIpod": true, "cardSponsorText": "" } ], "description": "Merrill Raman is the Global Chief Technology Officer at Stagwell, the challenger network built to transform marketing. At the helm of Stagwell\u2019s technology strategy, Merrill drives the development and implementation of advanced AI solutions and digital infrastructure across the global holding company\u2019s portfolio of creative and media agencies.\n\nWith over 25 years of experience in technology operations and strategic leadership, Merrill is a seasoned innovator who has successfully brought numerous commercial SaaS applications to life within the market research and advertising sectors. By bridging the gap between emerging technology and business ROI, he has spearheaded the creation of high-impact platforms that modernize how brands engage with data. His leadership ensures that Stagwell remains at the forefront of the AI transformation, empowering agencies to deliver data-driven, hyper-personalized experiences at scale.\n\nMerrill balances his professional focus on future-tech with a passion for racquet sports and the engineering excellence of performance vehicles. He resides in Maryland with his wife and family\u2014which includes a 9-year-old son and a 2-year-old Border Collie, the latter of whom is significantly better behaved." }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1707945745673001U1VX_1755878727513001as26/master/jcr:content", "companyName": "Stagwell", "companyUrl": "", "facebookId": "", "globalFullName": "Paul Lammert", "globalJobtitle": "SVP, Collaboration & Innovation", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1707945745673001U1VX/attprofile/Paul-Lammert_1775669376039001gpdp.jpg", "speakerId": "1707945745673001U1VX_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/plammert/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Stagwell\u2019s Approach to Scaling Without Sacrificing Autonomy", "sessionId": "1759193839975001Sfed", "sessionCode": "S926", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/stagwells-approach-to-scaling-without-sacrificing-s926.html", "sessionTimeId": "1768951708492001SAGe", "isIpod": true, "cardSponsorText": "" } ], "description": "With more than 25 years of experience across technology, innovation, and digital transformation, Paul Lammert brings a builder\u2019s mindset to enterprise-scale collaboration and innovation. His career spans early internet infrastructure in Minneapolis, research computing at the Minnesota Supercomputing Institute, and deep agency-side leadership giving him a rare blend of technical depth and creative fluency.\n \nAs SVP of Collaboration & Innovation at Stagwell, Paul leads global efforts to modernize systems, workflows, and AI-enabled platforms that power how Stagwell agencies operate and create. His work focuses on transforming the content supply chain, driving adoption of enterprise tools, and embedding emerging technologies, such as AI assistants and intelligent workflow automation into everyday ways of working. The goal: measurable improvements in speed, quality, and scalability without sacrificing creativity.\n \nPrior to Stagwell, Paul spent many years at Colle McVoy, where he helped build and lead a multidisciplinary team responsible for nationally recognized inventions including The Tapserver, VRNoculars, and the GetWellevator. He also co-founded hatch, Colle McVoy\u2019s brand innovation studio, accelerating experimentation at the intersection of technology, culture, and storytelling.\n \nPaul remains deeply curious about what\u2019s next, particularly how AI, collaboration platforms, and human-centered design can reshape how teams work. There was a day when he co-hosted the Nerd Sniped podcast, exploring technology, culture, and the ideas that shape our rapidly evolving world." } ], "sessionTimeId": "1768951708492001SAGe", "isFeatured": false, "isIpod": true }, { "title": "Adobe Real-Time CDP the Musical", "tags": [ { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/business-type/b2c", "title": "Business-to-Consumer", "description": null }, { "tagId": "caas:events/audience-type/marketer", "title": "Marketer", "description": null }, { "tagId": "caas:events/audience-type/it", "title": "IT", "description": null }, { "tagId": "caas:events/summit/playlist/customer-data-management", "title": "Customer Data Management", "description": "" }, { "tagId": "caas:events/business-type/large-enterprise", "title": "Large Enterprise", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/summit/track/customer-data-management-and-collaboration", "title": "Customer Data Management and Collaboration", "description": "" }, { "tagId": "caas:events/summit/content-category/case-use-study", "title": "Case Use Study", "description": "" }, { "tagId": "caas:events/business-type/smb", "title": "Small and Midsize Business", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/products/adobe-real-time-cdp", "title": "Adobe Real-Time CDP", "description": null }, { "tagId": "caas:events/products/adobe-experience-platform", "title": "Adobe Experience Platform", "description": "" }, { "tagId": "caas:events/audience-type/campaign-manager", "title": "Campaign Manager", "description": null }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/audience-type/developer", "title": "Developer", "description": null }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/audience-type/executive", "title": "Executive", "description": null } ], "id": "6b2b437b-be02-3eef-bf0b-62b7358f7107", "description": "Summit has barely begun. Your coffee is still hot. Your expectations are still intact.\nLet\u2019s fix that.\n\nThis session opens Summit by making a series of bold, questionable decisions\u2014chief among them: explaining Adobe RealTime CDP through a restrained but intentional musical. (Yes, an actual musical. No, we will not apologize.)\n\nThrough songs, visuals, and a level of confidence that suggests we were not properly stopped, we\u2019ll cover what business users actually need to know about RealTime CDP: what it is, how the core concepts fit together, and why marketing and IT benefit when they stop working at cross purposes and start sharing a single version of reality.\n\nThink of this as the opening number Summit didn\u2019t know it needed. It\u2019s high energy, slightly unhinged, and designed to make sure RealTime CDP does not fade into a blur of acronyms, diagrams, and well intentioned slides for the rest of the week.\n\nYou\u2019ll leave entertained, unexpectedly informed, and carrying a quiet but persistent thought:\n\u201cThat was\u2026 actually helpful. 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In Scott\u2019s career as a marketer, his goal is to help make effective marketing strategies and today\u2019s digital marketing technologies accessible and understandable for companies committed to providing their customers relevant and meaningful customer experiences. 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She is pursuing a Master's in Psychology at Harvard, where her research on \"orphan values\" explores how identity and meaning shift during major life transitions, work she connects directly to what AI is doing to human agency and creativity. 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With a layered data foundation in Adobe Real-Time CDP and real\u2011time decisioning in Adobe Journey Optimizer, Vattenfall has built a scalable personalization framework that drives measurable business impact and lays the groundwork for true 1:1 experiences.\n\nKey takeaways:\n\n\n\tHow 450+ commercial offers were integrated into Adobe Journey Optimizer and activated with real\u2011time decisioning to increase relevance and conversion\n\tHow modular, reusable offers accelerate time to market and make large\u2011scale personalization sustainable\n\tHow marketing teams gain agility and ownership by orchestrating CX through Adobe\u2019s platform\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Dentsu for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/scaling-personalized-experiences-in-a-complex-ener-s709.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-10.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/scaling-personalized-experiences-in-a-complex-ener-s709", "sortDate": "2026-04-20T17:00:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759383696901001fRS4", "sessionCode": "S709", "sessionTitle": "Scaling Personalized Experiences in a Complex Energy Market", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit/track/customer-engagement", "title": "Customer Engagement", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1770316984926001jsyc_1755878727513001as26/master/jcr:content", "companyName": "Vattenfall Netherlands", "companyUrl": "", "facebookId": "", "globalFullName": "Florine Klop", "globalJobtitle": "Program Manager Digital Innovation", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1770316984926001jsyc/attprofile/Florine-Klop_1770754672598001f3Bj.jpg", "speakerId": "1770316984926001jsyc_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/florineklop/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Scaling Personalized Experiences in a Complex Energy Market", "sessionId": "1759383696901001fRS4", "sessionCode": "S709", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/scaling-personalized-experiences-in-a-complex-ener-s709.html", "sessionTimeId": "1768944572058001WvCW", "isIpod": true, "cardSponsorText": "" } ], "description": "Florine Klop is Program Manager Digital Innovation at Vattenfall Netherlands, where she drives high impact digital initiatives to enhance customer experience and improve operational efficiency. 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His Journalism career coincided with the evolution of the Internet, and he has been on an exciting and unconventional path from the women\u2019s network (iVillage) to AOL\u2019s network of brands (AOL, CompuServe, Digital Cities, AIM, Netscape, ICQ) to where he is today telling stories through technology.\n\nKevin earned a Bachelor of Arts in Journalism from Rutgers University.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/analytics", "title": "Analytics", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1675198068848001NTAo_1755878727513001as26/master/jcr:content", "companyName": "Princess Cruises", "companyUrl": "", "facebookId": "", "globalFullName": "Debby Zierten", "globalJobtitle": "VP Consumer Marketing", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1675198068848001NTAo/attprofile/Debby-Zierten_1774549624199001yRUK.jpg", "speakerId": "1675198068848001NTAo_1755878727513001as26", "twitterId": "", "linkedInId": "www.linkedin.com/in/deborah-zierten", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "AI Innovation in Travel: Personalization and Storytelling", "sessionId": "1760590343463001XhsU", "sessionCode": "S918", "sessionStartTime": "2026-04-20T18:30:00.000+00:00", "sessionEndTime": "2026-04-20T19:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/ai-innovation-in-travel-personalization-and-storyt-s918.html", "sessionTimeId": "1768435094111001GogT", "isIpod": true, "cardSponsorText": "" } ], "description": "Debby Zierten is Vice President of Consumer Marketing and a transformation leader known for shaping CRM vision, modernizing customer engagement, and building high performance teams across complex, global organizations. 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With a Master\u2019s in Data Science from the University of Connecticut, Ashwin brings over a decade of experience driving enterprise transformation through data-driven innovation. He has led global engineering teams and managed enterprise-scale data systems, building a strong foundation in operational excellence and scalable infrastructure. At Vanguard, he now focuses on transforming digital engagement through real-time customer data platforms and machine learning. His work centers on shaping and executing the vision for next-generation customer experiences, aligning cross-functional teams around a unified digital strategy that drives both customer value and business performance. Ashwin is an Adobe Certified Professional in Real-Time CDP and regularly shares practical insights on the evolving role of Customer Data in marketing. He focuses on helping organizations translate emerging technologies into measurable business outcomes.\n" } ], "sessionTimeId": "1768435202189001x09H", "isFeatured": false, "isIpod": true }, { "title": "Clicks to Visibility: How General Motors Builds Brand Presence in AI Search", "tags": [ { "tagId": "caas:events/audience-type/content-marketer", "title": "Content Marketer", "description": null }, { "tagId": "caas:events/audience-type/web-analyst", "title": "Web Analyst", "description": null }, { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/audience-type/it", "title": "IT", "description": null }, { "tagId": "caas:events/summit/content-category/tips-and-tricks", "title": "Tips and Tricks", "description": "" }, { "tagId": "caas:events/business-type/large-enterprise", "title": "Large Enterprise", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:events/products/llm-optimizer", "title": "Adobe LLM Optimizer", "description": "" }, { "tagId": "caas:events/audience-type/developer", "title": "Developer", "description": null }, { "tagId": "caas:events/summit/playlist/content-management", "title": "Content Management", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/business-type/b2c", "title": "Business-to-Consumer", "description": null }, { "tagId": "caas:events/audience-type/marketer", "title": "Marketer", "description": null }, { "tagId": "caas:events/business-type/b2b", "title": "Business-to-Business", "description": null }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/business-type/smb", "title": "Small and Midsize Business", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/audience-type/campaign-manager", "title": "Campaign Manager", "description": null }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:events/audience-type/commerce-professional", "title": "Commerce Professional", "description": "" }, { "tagId": "caas:events/audience-type/content-manager", "title": "Content Manager", "description": "" }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/audience-type/executive", "title": "Executive", "description": null } ], "id": "06a257b7-63b5-3a95-be77-b9c1b2c96bd9", "description": "AI-powered search and conversational experiences are reshaping how buyers research, compare, and choose brands. LLMs no longer just surface links - they interpret, recommend, and shape the narrative about your brand before a customer ever visits your site. The question is no longer simply \u201cDid they click?\u201d but \u201cWere we visible, cited, accurate, and trusted in that moment?\u201d Yet most digital experiences were built for human audiences, not agentic ones.\nJoin this session to learn how Adobe LLM Optimizer helps General Motors (GM) and other brands understand where and how they appear across LLMs, which signals drive that visibility, and which actionable recommendations can turn those insights into changes across site experiences, content strategy, and the partners shaping new search surfaces.\nWe\u2019ll also explore how GM is navigating AI search across national and local dealership experiences, ensuring that when LLMs answer automotive and mobility questions, they surface authoritative and brand-safe GM narratives. We\u2019ll examine the emerging KPIs redefining success - where visibility, citations, and sentiment begin to rival CTRs - and why brands that align SEO, web, PR, social, and partnerships around a unified story will be better positioned for AI-driven discovery.\n\nJoin us to:\n\n\n\tLearn how LLMs gather, interpret, and synthesize information about your brand across owned and third-party sources.\n\tUnderstand how to influence the narrative created by LLMs while maintaining brand accuracy and safety.\n\tSee how GM is aligning national and local digital experiences to strengthen visibility in AI-generated answers.\n\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/clicks-to-visibility-how-general-motors-builds-bra-s331.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-14.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/clicks-to-visibility-how-general-motors-builds-bra-s331", "sortDate": "2026-04-20T18:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759118454733001kZFa", "sessionCode": "S331", "sessionTitle": "Clicks to Visibility: How General Motors Builds Brand Presence in AI Search", "sessionStartTime": "2026-04-20T18:30:00.000+00:00", "sessionEndTime": "2026-04-20T19:30:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/products/aem-sites-optimizer", "title": "Adobe Experience Manager Sites Optimizer", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/digital-marketer", "title": "Digital Marketer", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/summit/area-of-expertise/it-executive", "title": "IT Executive", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/web-marketer", "title": "Web Marketer", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/marketing-technologist", "title": "Marketing Technologist", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/it-professional", "title": "IT Professional", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/llm-optimizer", "title": "Adobe LLM Optimizer", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/summit/area-of-expertise/content-marketer", "title": "Content Marketer", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/content-manager", "title": "Content Manager", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1540485301450001kTJ2_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Karthik Muralidharan", "globalJobtitle": "Group Manager - Product Marketing ", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1540485301450001kTJ2/attprofile/Karthik-Muralidharan_1769733142013001i88K.jpg", "speakerId": "1540485301450001kTJ2_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Winning in the Agentic Web: Optimizing for LLMs and Human Experiences", "sessionId": "1768851856808001H4rh", "sessionCode": "OS341", "sessionStartTime": "2026-04-20T18:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:15:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/winning-in-the-agentic-web-optimizing-for-llms-and-os341.html", "sessionTimeId": "1769452312571001A5YT", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Clicks to Visibility: How General Motors Builds Brand Presence in AI Search", "sessionId": "1759118454733001kZFa", "sessionCode": "S331", "sessionStartTime": "2026-04-20T18:30:00.000+00:00", "sessionEndTime": "2026-04-20T19:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/clicks-to-visibility-how-general-motors-builds-bra-s331.html", "sessionTimeId": "1768433400022001GXIN", "isIpod": true, "cardSponsorText": "" } ], "description": "Karthik Muralidharan is a Group Product Marketing Manager, leading a team focused on go-to-market and product strategy for Adobe's agentic web applications and Adobe Experience Manager's growth product lines. During his 8+ years at Adobe, Karthik has helped organizations elevate their digital experiences across a wide variety of use cases - including brand visibility, content management, forms management, digital signage, and more. Before Adobe, he worked as a management consultant, advising clients on sales force optimization, channel effectiveness, and customer loyalty programs. Karthik holds an MBA from The University of Chicago Booth School of Business and a BS in Chemical Engineering from UCLA.\n" }, { "tags": [ { "tagId": "caas:events/summit/area-of-expertise/product-manager", "title": "Product Manager", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/summit/area-of-expertise/it-executive", "title": "IT Executive", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/marketing-technologist", "title": "Marketing Technologist", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/it-professional", "title": "IT Professional", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/developer", "title": "Developer", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/llm-optimizer", "title": "Adobe LLM Optimizer", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/summit/area-of-expertise/content-marketer", "title": "Content Marketer", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/content-manager", "title": "Content Manager", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1768255350994001YKeP_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "David Folk", "globalJobtitle": "Director of Product Management", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1768255350994001YKeP/attprofile/David-Folk_1772581758512001Be1m.jpg", "speakerId": "1768255350994001YKeP_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/davidfolk", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Clicks to Visibility: How General Motors Builds Brand Presence in AI Search", "sessionId": "1759118454733001kZFa", "sessionCode": "S331", "sessionStartTime": "2026-04-20T18:30:00.000+00:00", "sessionEndTime": "2026-04-20T19:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/clicks-to-visibility-how-general-motors-builds-bra-s331.html", "sessionTimeId": "1768433400022001GXIN", "isIpod": true, "cardSponsorText": "" } ], "description": "David is a Director of Product Management in the Adobe Experience Manager organization. David is part of the Adobe LLM Optimizer team, where he focuses on Generative Engine Optimization (GEO).\n\nPrior to joining Adobe David led product and engineering teams at JPMorgan & Chase, Autodesk, and Oracle. He has an extensive background in tools, integrations, and data. 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Most recently, he\u2019s been spearheading Kaltura\u2019s push into AI, from real-time agentic avatars to immersive virtual agents reshaping how businesses engage with customers. Before Kaltura, Yair held product leadership roles at Playbuzz (now Ex.co), Digital Turbine, and Ad-Maven, building expertise across interactive content, mobile apps, and ad-tech. In 2025, he was recognized by N12 as one of 12 product leaders shaping the future of Israeli high-tech.\n" } ], "sessionTimeId": "1770049186520001RPHu", "isFeatured": false, "isIpod": false, "sessionTrack": { "tagId": "caas:events/summit/primary-track/agentic-ai", "title": "Agentic AI", "description": "Learn how generative AI is transforming content creation, campaign management, and customer experiences. Explore how it helps marketers work more efficiently, generate content aligned to key business objectives, and maximize ROI through the seamless delivery of personalized experiences at scale." } }, { "title": "How the All-New Email Designer Supercharges Marketo Engage", "tags": [ { "tagId": "caas:events/audience-type/marketer", "title": "Marketer", "description": null }, { "tagId": "caas:events/business-type/b2b", "title": "Business-to-Business", "description": null }, { "tagId": "caas:events/summit/content-category/tips-and-tricks", "title": "Tips and Tricks", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:events/summit/primary-track/b2b", "title": "B2B", "description": "Learn how Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition help marketers leverage generative AI across content, data, and channels to deliver exceptional customer experiences \u2014 and coordinate with sales teams to meet rising B2B buyer expectations." }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/session-format/online", "title": "Online", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/playlist/b2b", "title": "B2B", "description": "" }, { "tagId": "caas:events/audience-type/campaign-manager", "title": "Campaign Manager", "description": null }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/marketo-engage", "title": "Adobe Marketo Engage", "description": "" }, { "tagId": "caas:events/summit/track/b2b-customer-journeys", "title": "B2B Customer Journeys", "description": "" }, { "tagId": "caas:events/technical-level/beginner-to-intermediate", "title": "Beginner to Intermediate", "description": null }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null } ], "id": "d6f8ffe7-577e-37b7-9eea-538217597685", "description": "Create faster, more consistent, and more scalable email programs with the new Marketo Engage Email Designer. 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See how built-in collaboration, preview, and testing tools streamline reviews and increase confidence before launch.\n\nKey takeaways:\n\n\n\tUse AI to accelerate content creation and improve team efficiency\n\tScale consistent brand experiences while reducing manual effort\n\tCreate personalized emails that engage buyers and generate leads\n\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/why-the-all-new-marketo-engage-email-designer-is-g-os219.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-6.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/why-the-all-new-marketo-engage-email-designer-is-g-os219", "sortDate": "2026-04-20T19:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759965204403001sB3g", "sessionCode": "OS219", "sessionTitle": "How the All-New Email Designer Supercharges Marketo Engage", "sessionStartTime": "2026-04-20T19:30:00.000+00:00", "sessionEndTime": "2026-04-20T19:45:00.000+00:00", "sessionDuration": "15", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/products/marketo-engage", "title": "Adobe Marketo Engage", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/product-manager", "title": "Product Manager", "description": "" }, { "tagId": "caas:events/summit/track/b2b-customer-journeys", "title": "B2B Customer Journeys", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1551290887213001UGwX_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Deepthi Amirthagadeswaran", "globalJobtitle": "Product Manager", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1551290887213001UGwX/attprofile/Deepthi-Amirthagadeswaran_1769726976005001qUBg.jpg", "speakerId": "1551290887213001UGwX_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/deepthiamirthagadeswaran/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "How the All-New Email Designer Supercharges Marketo Engage", "sessionId": "1759965204403001sB3g", "sessionCode": "OS219", "sessionStartTime": "2026-04-20T19:30:00.000+00:00", "sessionEndTime": "2026-04-20T19:45:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/why-the-all-new-marketo-engage-email-designer-is-g-os219.html", "sessionTimeId": "1768936409274001Q5ih", "isIpod": false, "cardSponsorText": "" } ], "description": "Deepthi is a Senior Product Manager for Adobe Marketo Engage and Adobe Journey Optimizer B2B Edition. 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As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he\u2019s driving the company\u2019s strategy to unleash creativity for all, accelerate document productivity, and power digital business.\n\nUnder Shantanu\u2019s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune.\n\nShantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017.\n\nShantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. 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He joined Informatica in 2013 as executive vice president and chief product officer, responsible for product development, product management and product marketing.\n\nEarlier, Anil held several leadership roles at Symantec Corporation. As executive vice President of Information Security, he was responsible for overseeing engineering, product management and operations for an extensive product portfolio, including Data Loss Prevention, E-Mail and Web Security, Managed Services, Trust Services and Authentication. Additionally, Anil led multiple product groups, including Endpoint Protection, Mobile Security and Management, Encryption, Storage and High-Availability and India Product Operations, as well as Enterprise Global Consulting.\n\nPrior to Symantec, Anil led product management for Enterprise Security Services at VeriSign. He began his career at McKinsey & Company, where he rose to become co-leader of the E-Business Practice in the Silicon Valley Business Technology Office.\n\nAnil holds a Bachelor of Technology in Computer Science and Engineering from the Institute of Technology, Varanasi, India, and a Master of Science and Ph.D. from the Massachusetts Institute of Technology. He previously served on the boards of Ansys, Inc. and the Silicon Valley Leadership Group.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1771367010416001hDhL_1755878727513001as26/master/jcr:content", "companyName": "NVIDIA", "companyUrl": "", "facebookId": "", "globalFullName": "Jensen Huang", "globalJobtitle": "Founder & CEO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1771367010416001hDhL/attprofile/Jensen-Huang_1771367391400001V5SU.jpg", "speakerId": "1771367010416001hDhL_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Shantanu Narayen and Jensen Huang: AI, Creativity, and the Future of Digital Experiences", "sessionId": "1769450791021001QVEz", "sessionCode": "GS1-3", "sessionStartTime": "2026-04-20T23:20:00.000+00:00", "sessionEndTime": "2026-04-20T23:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/shantanu-narayen-and-jensen-huang-ai-creativity-an-gs1-3.html", "sessionTimeId": "1773256274898001nV7N", "isIpod": false, "cardSponsorText": "" } ], "description": "Jensen Huang founded NVIDIA in 1993 and has served since its inception as president, chief executive officer, and a member of the board of directors.\n\nSince its founding, NVIDIA has pioneered accelerated computing. The company\u2019s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, and ignited the era of modern AI. NVIDIA is now driving the platform shift of accelerated computing and generative AI, transforming the world's largest industries and profoundly impacting society.\n\nHuang has been elected to the National Academy of Engineering and is a recipient of the Semiconductor Industry Association\u2019s highest honor, the Robert N. Noyce Award; the IEEE Founder\u2019s Medal; the Dr. Morris Chang Exemplary Leadership Award; and honorary doctorate degrees from Taiwan\u2019s National Chiao Tung University, National Taiwan University, and Oregon State University. He has been named the world\u2019s best CEO by Fortune, the Economist, and Brand Finance, as well as one of TIME magazine\u2019s 100 most influential people.\n\nPrior to founding NVIDIA, Huang worked at LSI Logic and Advanced Micro Devices. He holds a BSEE degree from Oregon State University and an MSEE degree from Stanford University.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/16349449991580010Her_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "David Wadhwani", "globalJobtitle": "President, Creative & Productivity Business", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/16349449991580010Her/attprofile/David-Wadhwani_1765221880121001v6ug.jpg", "speakerId": "16349449991580010Her_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Creativity & Agentic Content Supply Chain", "sessionId": "1773168769867001DZEu", "sessionCode": "GS1-5", "sessionStartTime": "2026-04-20T23:40:00.000+00:00", "sessionEndTime": "2026-04-20T23:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/creativity-agentic-content-supply-chain-gs1-5.html", "sessionTimeId": "1773256395722001C820", "isIpod": false, "cardSponsorText": "" } ], "description": "David Wadhwani is responsible for the success of Adobe\u2019s global Digital Media business across Adobe Creative Cloud and Adobe Document Cloud, including all product management, product marketing, engineering, strategic partnerships, customer support and to go-to-market across geographies. This includes iconic software brands such as Photoshop, Lightroom, Illustrator, InDesign and Acrobat.\n\nDavid was most recently a Venture Partner at Greylock Partners. Prior to joining Greylock, he was president and CEO of AppDynamics, leading the company as it transformed to a SaaS-first business and became one of the fastest-growing enterprise software companies at the time.\n\nThis is David\u2019s second tour of duty at Adobe. He joined Adobe in 2005 through the company\u2019s acquisition of Macromedia, Inc., where he had been vice president of developer products. As senior vice president and general manager of Adobe\u2019s Digital Media business, David played an instrumental role in advancing the company\u2019s category leadership, expanding into new markets and contributing to its successful transformation to a cloud-based subscription business.\n\nDavid holds a bachelor\u2019s degree in computer science from Brown University and serves on the Brown computer science department advisory board. He is also on the digital advisory board of The Metropolitan Museum of Art and on the board of trustees for StoryCorps and the Fine Arts Museums of San Francisco.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1738955913618001w2JY_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Lara Balazs", "globalJobtitle": "Chief Marketing Officer & EVP, Global Marketing", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1738955913618001w2JY/attprofile/Lara-Balazs_1765221102996001feRw.jpg", "speakerId": "1738955913618001w2JY_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Fireside Chat: Marketing, Brand and Creative in the era of AI", "sessionId": "1773168792218001HkZg", "sessionCode": "GS1-6", "sessionStartTime": "2026-04-20T23:50:00.000+00:00", "sessionEndTime": "2026-04-21T00:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/fireside-chat-marketing-brand-and-creative-in-the-gs1-6.html", "sessionTimeId": "1773256420856001M9xw", "isIpod": false, "cardSponsorText": "" } ], "description": "Executive Vice President, Global Marketing. She is responsible for Adobe's global marketing and communications, delivering profitable business growth and building Adobe's renowned brand in an era of AI.\n\nPrior to joining Adobe, she served as Chief Marketing Officer and General Manager, Strategic Partner Group of Intuit, Inc., the leading AI-driven global financial technology platform. She was responsible for marketing and communications across Intuit's brands and building the company's reputation. Lara also served as general manager of Intuit's ProTax group.\n\nLara has a proven track record of building world-class businesses and brands at companies such as Amazon, Visa and Nike where she held marketing leadership positions before joining Intuit. At Amazon, she led Worldwide Prime and Amazon North America Consumer Marketing, driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa's largest revenue-driving region. At Visa, she helped lead the company into the era of digital payments, launching ecommerce and mobile-first payments including Visa Checkout and Apple Pay.\n\nShe has been recognized on Forbes' World's Most Influential CMOs list as well as Forbes' Entrepreneurial CMO 50 and received AdWeek's CMO Vanguard Award.\n\nLara holds a Bachelor of Arts degree in Pre-Law from the University of Washington and a Master of Business Administration from the Kellogg School of Management at Northwestern University.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1549575506787001hmbP_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Amy James", "globalJobtitle": "Senior Product Marketing Manager", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1549575506787001hmbP/attprofile/Amy-James_1773935617758001payb.jpg", "speakerId": "1549575506787001hmbP_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Adobe CXO Vision and Innovations", "sessionId": "1773168726620001xqfd", "sessionCode": "GS1-4", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-20T23:40:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/adobe-cxo-vision-and-innovations-gs1-4.html", "sessionTimeId": "1773256358241001YkV3", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "Amy James is a Senior Product Marketing Manager at Adobe, focused on bringing customer journeys to life across data, content, and activation. With over 15 years of experience in digital marketing, Amy has worked across both B2B and B2C use cases spanning personalization, marketing automation, and digital experience platforms. A passionate advocate for storytelling, she is a regular speaker at industry events, customer forums, and Adobe Summit, sharing perspectives on how brands can simplify complexity and create connected experiences.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1548808012990001XSem_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Gina Casagrande", "globalJobtitle": "Director of Customer Experience Orchestration (CXO) Evangelism", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1548808012990001XSem/attprofile/Gina-Casagrande_1773935851046001cAIS.jpg", "speakerId": "1548808012990001XSem_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Adobe CXO Vision and Innovations", "sessionId": "1773168726620001xqfd", "sessionCode": "GS1-4", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-20T23:40:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/adobe-cxo-vision-and-innovations-gs1-4.html", "sessionTimeId": "1773256358241001YkV3", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "Gina Casagrande is Director of Customer Experience Orchestration (CXO) Evangelism at Adobe, where she leads a global team responsible for bringing Adobe\u2019s AI and CX Enterprise innovations to market through high-impact demos, storytelling, and customer engagements. With a background spanning digital strategy, user experience and creative design, solution architecture, and product enablement, Gina thrives at the intersection of technology and storytelling. She leads the development of Adobe\u2019s flagship demos and strategic narratives, translating complex innovations across data, content, and customer journeys into compelling, real-world use cases that drive measurable business outcomes. 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As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he\u2019s driving the company\u2019s strategy to unleash creativity for all, accelerate document productivity, and power digital business.\n\nUnder Shantanu\u2019s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune.\n\nShantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017.\n\nShantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. He previously served as a director of Dell and is a past member of the U.S. President\u2019s Management Advisory Board. Shantanu has been recognized by several publications as one of the world\u2019s leading executives, including Barron\u2019s World\u2019s Best CEOs and Fortune Businessperson of the Year lists, and named a Top CEO by Glassdoor based on employee feedback. He is a recipient of India\u2019s civilian honor Padma Shri and the Economic Times Global Indian of the Year award.\n\nBefore joining Adobe, Shantanu held product development roles at Apple and Silicon Graphics before cofounding an early photo-sharing startup, Pictra.\n\nShantanu holds five patents. He has a bachelor\u2019s degree in electronics engineering from Osmania University, a master\u2019s degree in computer science from Bowling Green State University and a master\u2019s degree in business administration from the University of California at Berkeley\u2019s Haas School of Business. Shantanu once represented India in sailing at an Asian regatta.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1709331734250001pB3b_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Anil Chakravarthy", "globalJobtitle": "President, Customer Experience Orchestration Business ", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1709331734250001pB3b/attprofile/Anil-Chakravarthy_1765221793485001nSbj.jpg", "speakerId": "1709331734250001pB3b_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Adobe CXO Vision and Innovations", "sessionId": "1773168726620001xqfd", "sessionCode": "GS1-4", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-20T23:40:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/adobe-cxo-vision-and-innovations-gs1-4.html", "sessionTimeId": "1773256358241001YkV3", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Customer Experience Orchestration in the Age of AI", "sessionId": "1769450310791001oBNG", "sessionCode": "GS1-1", "sessionStartTime": "2026-04-20T23:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:10:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/customer-experience-orchestration-in-the-age-of-ai-gs1-1.html", "sessionTimeId": "1773256207505001nlkJ", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "As President, Anil Chakravarthy drives the vision and operations for Adobe\u2019s Digital Experience business, one of the world\u2019s largest SaaS businesses and the leader in Customer Experience Orchestration. He is also responsible for the company\u2019s worldwide field operations\u2014including enterprise sales, professional services and customer success \u2014supporting businesses as they navigate digital transformation in the era of AI.\n\nAnil brings decades of industry expertise and product innovation to his role leading strategy, engineering, product management and product marketing for Adobe Experience Cloud. The company\u2019s solutions are purpose-built to create unified customer experiences \u2014supercharged by AI, real-time insights and seamless content creation and management tools\u2014so businesses can deliver personalization at scale.\n\nAnil joined Adobe from Informatica, a global leader in enterprise cloud data management, where he served as chief executive officer from 2015 to 2020. At Informatica, Anil led the successful transformation of the company to cloud and subscription services. He joined Informatica in 2013 as executive vice president and chief product officer, responsible for product development, product management and product marketing.\n\nEarlier, Anil held several leadership roles at Symantec Corporation. As executive vice President of Information Security, he was responsible for overseeing engineering, product management and operations for an extensive product portfolio, including Data Loss Prevention, E-Mail and Web Security, Managed Services, Trust Services and Authentication. Additionally, Anil led multiple product groups, including Endpoint Protection, Mobile Security and Management, Encryption, Storage and High-Availability and India Product Operations, as well as Enterprise Global Consulting.\n\nPrior to Symantec, Anil led product management for Enterprise Security Services at VeriSign. He began his career at McKinsey & Company, where he rose to become co-leader of the E-Business Practice in the Silicon Valley Business Technology Office.\n\nAnil holds a Bachelor of Technology in Computer Science and Engineering from the Institute of Technology, Varanasi, India, and a Master of Science and Ph.D. from the Massachusetts Institute of Technology. He previously served on the boards of Ansys, Inc. and the Silicon Valley Leadership Group.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1771367010416001hDhL_1755878727513001as26/master/jcr:content", "companyName": "NVIDIA", "companyUrl": "", "facebookId": "", "globalFullName": "Jensen Huang", "globalJobtitle": "Founder & CEO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1771367010416001hDhL/attprofile/Jensen-Huang_1771367391400001V5SU.jpg", "speakerId": "1771367010416001hDhL_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Shantanu Narayen and Jensen Huang: AI, Creativity, and the Future of Digital Experiences", "sessionId": "1769450791021001QVEz", "sessionCode": "GS1-3", "sessionStartTime": "2026-04-20T23:20:00.000+00:00", "sessionEndTime": "2026-04-20T23:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/shantanu-narayen-and-jensen-huang-ai-creativity-an-gs1-3.html", "sessionTimeId": "1773256274898001nV7N", "isIpod": false, "cardSponsorText": "" } ], "description": "Jensen Huang founded NVIDIA in 1993 and has served since its inception as president, chief executive officer, and a member of the board of directors.\n\nSince its founding, NVIDIA has pioneered accelerated computing. The company\u2019s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, and ignited the era of modern AI. NVIDIA is now driving the platform shift of accelerated computing and generative AI, transforming the world's largest industries and profoundly impacting society.\n\nHuang has been elected to the National Academy of Engineering and is a recipient of the Semiconductor Industry Association\u2019s highest honor, the Robert N. Noyce Award; the IEEE Founder\u2019s Medal; the Dr. Morris Chang Exemplary Leadership Award; and honorary doctorate degrees from Taiwan\u2019s National Chiao Tung University, National Taiwan University, and Oregon State University. He has been named the world\u2019s best CEO by Fortune, the Economist, and Brand Finance, as well as one of TIME magazine\u2019s 100 most influential people.\n\nPrior to founding NVIDIA, Huang worked at LSI Logic and Advanced Micro Devices. He holds a BSEE degree from Oregon State University and an MSEE degree from Stanford University.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/16349449991580010Her_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "David Wadhwani", "globalJobtitle": "President, Creative & Productivity Business", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/16349449991580010Her/attprofile/David-Wadhwani_1765221880121001v6ug.jpg", "speakerId": "16349449991580010Her_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Creativity & Agentic Content Supply Chain", "sessionId": "1773168769867001DZEu", "sessionCode": "GS1-5", "sessionStartTime": "2026-04-20T23:40:00.000+00:00", "sessionEndTime": "2026-04-20T23:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/creativity-agentic-content-supply-chain-gs1-5.html", "sessionTimeId": "1773256395722001C820", "isIpod": false, "cardSponsorText": "" } ], "description": "David Wadhwani is responsible for the success of Adobe\u2019s global Digital Media business across Adobe Creative Cloud and Adobe Document Cloud, including all product management, product marketing, engineering, strategic partnerships, customer support and to go-to-market across geographies. This includes iconic software brands such as Photoshop, Lightroom, Illustrator, InDesign and Acrobat.\n\nDavid was most recently a Venture Partner at Greylock Partners. Prior to joining Greylock, he was president and CEO of AppDynamics, leading the company as it transformed to a SaaS-first business and became one of the fastest-growing enterprise software companies at the time.\n\nThis is David\u2019s second tour of duty at Adobe. He joined Adobe in 2005 through the company\u2019s acquisition of Macromedia, Inc., where he had been vice president of developer products. As senior vice president and general manager of Adobe\u2019s Digital Media business, David played an instrumental role in advancing the company\u2019s category leadership, expanding into new markets and contributing to its successful transformation to a cloud-based subscription business.\n\nDavid holds a bachelor\u2019s degree in computer science from Brown University and serves on the Brown computer science department advisory board. He is also on the digital advisory board of The Metropolitan Museum of Art and on the board of trustees for StoryCorps and the Fine Arts Museums of San Francisco.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1738955913618001w2JY_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Lara Balazs", "globalJobtitle": "Chief Marketing Officer & EVP, Global Marketing", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1738955913618001w2JY/attprofile/Lara-Balazs_1765221102996001feRw.jpg", "speakerId": "1738955913618001w2JY_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Fireside Chat: Marketing, Brand and Creative in the era of AI", "sessionId": "1773168792218001HkZg", "sessionCode": "GS1-6", "sessionStartTime": "2026-04-20T23:50:00.000+00:00", "sessionEndTime": "2026-04-21T00:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/fireside-chat-marketing-brand-and-creative-in-the-gs1-6.html", "sessionTimeId": "1773256420856001M9xw", "isIpod": false, "cardSponsorText": "" } ], "description": "Executive Vice President, Global Marketing. She is responsible for Adobe's global marketing and communications, delivering profitable business growth and building Adobe's renowned brand in an era of AI.\n\nPrior to joining Adobe, she served as Chief Marketing Officer and General Manager, Strategic Partner Group of Intuit, Inc., the leading AI-driven global financial technology platform. She was responsible for marketing and communications across Intuit's brands and building the company's reputation. Lara also served as general manager of Intuit's ProTax group.\n\nLara has a proven track record of building world-class businesses and brands at companies such as Amazon, Visa and Nike where she held marketing leadership positions before joining Intuit. At Amazon, she led Worldwide Prime and Amazon North America Consumer Marketing, driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa's largest revenue-driving region. At Visa, she helped lead the company into the era of digital payments, launching ecommerce and mobile-first payments including Visa Checkout and Apple Pay.\n\nShe has been recognized on Forbes' World's Most Influential CMOs list as well as Forbes' Entrepreneurial CMO 50 and received AdWeek's CMO Vanguard Award.\n\nLara holds a Bachelor of Arts degree in Pre-Law from the University of Washington and a Master of Business Administration from the Kellogg School of Management at Northwestern University.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1549575506787001hmbP_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Amy James", "globalJobtitle": "Senior Product Marketing Manager", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1549575506787001hmbP/attprofile/Amy-James_1773935617758001payb.jpg", "speakerId": "1549575506787001hmbP_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Adobe CXO Vision and Innovations", "sessionId": "1773168726620001xqfd", "sessionCode": "GS1-4", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-20T23:40:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/adobe-cxo-vision-and-innovations-gs1-4.html", "sessionTimeId": "1773256358241001YkV3", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "Amy James is a Senior Product Marketing Manager at Adobe, focused on bringing customer journeys to life across data, content, and activation. 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With a background spanning digital strategy, user experience and creative design, solution architecture, and product enablement, Gina thrives at the intersection of technology and storytelling. She leads the development of Adobe\u2019s flagship demos and strategic narratives, translating complex innovations across data, content, and customer journeys into compelling, real-world use cases that drive measurable business outcomes. Gina is a champion for customer-centric thinking and is a recognized voice on the future of AI-driven digital experience and marketing.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1723381969537001aHho_1755878727513001as26/master/jcr:content", "companyName": "NBCUniversal", "companyUrl": "", "facebookId": "", "globalFullName": "Ashish Desai", "globalJobtitle": "EVP, AI & Enterprise Innovation", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1723381969537001aHho/attprofile/Ashish-Desai_1774298189913001ad8Y.jpg", "speakerId": "1723381969537001aHho_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Creativity & Agentic Content Supply Chain", "sessionId": "1773168769867001DZEu", "sessionCode": "GS1-5", "sessionStartTime": "2026-04-20T23:40:00.000+00:00", "sessionEndTime": "2026-04-20T23:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/creativity-agentic-content-supply-chain-gs1-5.html", "sessionTimeId": "1773256395722001C820", "isIpod": false, "cardSponsorText": "" } ], "description": "Ashish Desai is Executive Vice President of AI & Enterprise Innovation at NBCUniversal, where he leads the company\u2019s enterprise\u2011wide artificial intelligence strategy and oversees how AI is designed, scaled, and deployed across products, platforms, and operations. He partners closely with senior business and technology leaders to ensure AI initiatives are grounded in real business needs and aligned with NBCUniversal\u2019s long\u2011term strategic priorities.\n\nUnder Ashish's leadership, teams develop AI\u2011powered products and platforms that support the content supply chain, enhance core enterprise capabilities, and establish a scalable technical foundation for the company\u2019s future. His work focuses on turning emerging AI technologies into practical, high\u2011impact solutions that improve speed, decision\u2011making, and operational effectiveness at scale.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1750968986516001fOZl_1755878727513001as26/master/jcr:content", "companyName": "Comcast/Xfinity", "companyUrl": "", "facebookId": "", "globalFullName": "Jon Gieselman", "globalJobtitle": "Chief Growth Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1750968986516001fOZl/attprofile/Jon-Gieselman_1774385024594001l06N.jpg", "speakerId": "1750968986516001fOZl_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Fireside Chat: Marketing, Brand and Creative in the era of AI", "sessionId": "1773168792218001HkZg", "sessionCode": "GS1-6", "sessionStartTime": "2026-04-20T23:50:00.000+00:00", "sessionEndTime": "2026-04-21T00:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/fireside-chat-marketing-brand-and-creative-in-the-gs1-6.html", "sessionTimeId": "1773256420856001M9xw", "isIpod": false, "cardSponsorText": "" } ], "description": "Jon serves as Chief Growth Officer for the residential businesses of Comcast\u2019s Connectivity & Platforms segment that reaches more than 65 million homes and businesses in the U.S. In this role, he leads the product and brand strategy across connectivity, wireless and entertainment as well as sales, marketing, acquisition, retention and base management for Comcast\u2019s domestic businesses.\n\nGieselman has nearly three decades of experience building and leading marketing, sales, and consumer engagement at major technology and media companies. His unique background blends deep analytical, digital and consumer/B2B marketing expertise, with design, creative and messaging.\n\nJon most recently served as President of Expedia Brands, leading all of Expedia Group\u2019s consumer-facing businesses globally. He was instrumental in unifying the company\u2019s go-to-market strategy across its 21 different brands, helped lead the company\u2019s digital transformation, created a unique loyalty construct to keep consumers within EG\u2019s family of brands, and transformed the global organization. Before joining Expedia, Jon held significant leadership roles at major brands, including Vice President of Marketing at Apple where he built the marketing function that helped drive hundreds of millions of subscribers across App Store, TV+, Music, Apple Pay, Books, News, Podcasts and Maps. He also spent more than a decade as Senior Vice President of Marketing at DIRECTV, helping to grow the business into the largest pay-TV distributor in the world and has held leadership roles in retail, television and fashion.\n\nJon was inducted into the Advertising Hall of Achievement in 2009 and is the winner of 28 Cannes Lions. He has received more than 35 Promax awards for television creative and the 2002 International Broadcasting Award: Hollywood Radio & Television Society. He holds a Bachelor of Arts from Boston College and an MBA in Marketing & Strategy.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1550496719403001CmrK_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Ben Vanderberg", "globalJobtitle": "Executive Creative Technologist", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1550496719403001CmrK/attprofile/Ben-Vanderberg_1774891469871001BedG.jpg", "speakerId": "1550496719403001CmrK_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Creativity & Agentic Content Supply Chain", "sessionId": "1773168769867001DZEu", "sessionCode": "GS1-5", "sessionStartTime": "2026-04-20T23:40:00.000+00:00", "sessionEndTime": "2026-04-20T23:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/creativity-agentic-content-supply-chain-gs1-5.html", "sessionTimeId": "1773256395722001C820", "isIpod": false, "cardSponsorText": "" } ], "description": "Ben Vanderberg is Executive Creative Technologist and head of the Creative Technology Lab at Adobe, with over 15 years of experience connecting cutting-edge creative technologies to customer experiences through creative and AI-powered automation workflows. His expertise spans publishing, financial services, healthcare, and public sector industries. Ben has played a key role in the launch of several Adobe platforms, including Adobe Firefly, Firefly Services, and Firefly Custom Models.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1603144507816001mWia_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Ann Rich", "globalJobtitle": "Sr. Director of Design, Head of GenStudio", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1603144507816001mWia/attprofile/Ann-Rich_1773869683424001pZ4Q.jpg", "speakerId": "1603144507816001mWia_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Creativity & Agentic Content Supply Chain", "sessionId": "1773168769867001DZEu", "sessionCode": "GS1-5", "sessionStartTime": "2026-04-20T23:40:00.000+00:00", "sessionEndTime": "2026-04-20T23:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/creativity-agentic-content-supply-chain-gs1-5.html", "sessionTimeId": "1773256395722001C820", "isIpod": false, "cardSponsorText": "" } ], "description": "Ann Rich is a Sr Director of Design currently working as the head of design for Firefly Enterprise, GenStudio, and Adobe Unified Platform at Adobe. 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As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he\u2019s driving the company\u2019s strategy to unleash creativity for all, accelerate document productivity, and power digital business.\n\nUnder Shantanu\u2019s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune.\n\nShantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017.\n\nShantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. 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Far fewer are redesigning how work actually happens around it. This gap is where transformation stalls: humans and AI need to operate effectively together to navigate the messy reality of cross-functional work. Without intentional design, AI can add friction, widen performance gaps, and stall in pockets of productivity that don't move the needle for the business.\n\nIn this fireside chat, Atlassian Chief Design Officer Charlie Sutton shares why design\u2014not just technology\u2014is the deciding factor in turning AI into the driver of better performance. Charlie will explore how thoughtful design makes human-AI collaboration more intuitive, trustworthy, and effective across teams, and why the organizations that rethink how people, knowledge, and work come together will be the ones that scale AI successfully across the enterprise.\n\nKey takeaways:\n\n\n\tDesign AI interactions that feel intuitive and trustworthy for employees and customers\n\tRedesign cross-functional workflows so humans and AI share work seamlessly, without added friction\n\tRe-architect how people, knowledge, and work are organized so AI can scale to enterprise-wide impact\n\t \n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Atlassian for marketing purposes.\n\n \n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/design-what-actually-makes-ai-scale-across-the-ent-s747.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-6.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/design-what-actually-makes-ai-scale-across-the-ent-s747", "sortDate": "2026-04-20T23:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759537615327001txoR", "sessionCode": "S747", "sessionTitle": "Design: What Actually Makes AI Scale Across the Enterprise", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-21T00:30:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1774293504795001Q41E_1755878727513001as26/master/jcr:content", "companyName": "Atlassian", "companyUrl": "", "facebookId": "", "globalFullName": "Charlie Sutton", "globalJobtitle": "Chief Design Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1774293504795001Q41E/attprofile/Charlie-Sutton_1774395931400001w1dX.jpg", "speakerId": "1774293504795001Q41E_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Design: What Actually Makes AI Scale Across the Enterprise", "sessionId": "1759537615327001txoR", "sessionCode": "S747", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-21T00:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/design-what-actually-makes-ai-scale-across-the-ent-s747.html", "sessionTimeId": "1771018428951001zkmW", "isIpod": true, "cardSponsorText": "" } ], "description": "Charlie Sutton is a senior design executive with over two decades of experience leading high-performing design teams at some of the world\u2019s most influential technology companies. 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He has taught at several institutions, most recently serving as a Lecturer at California College of the Arts.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1772142448420001nxzd_1755878727513001as26/master/jcr:content", "companyName": "Atlassian", "companyUrl": "", "facebookId": "", "globalFullName": "MaSonya Scott", "globalJobtitle": "Service Management Evangelist", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1772142448420001nxzd/attprofile/MaSonya-Scott_1774293877741001qTek.jpg", "speakerId": "1772142448420001nxzd_1755878727513001as26", "twitterId": "", "linkedInId": "www.linkedin.com/in/masonya-scott", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Design: What Actually Makes AI Scale Across the Enterprise", "sessionId": "1759537615327001txoR", "sessionCode": "S747", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-21T00:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/design-what-actually-makes-ai-scale-across-the-ent-s747.html", "sessionTimeId": "1771018428951001zkmW", "isIpod": true, "cardSponsorText": "" } ], "description": "MaSonya Scott is an Atlassian Service Management Evangelist and visionary leader in enterprise consulting and Service Management, renowned for helping global Fortune 100 enterprises and public sector organizations unleash their teams' potential. 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Stacy also served on the Adobe Customer Advisory Board, contributing industry perspective on the future of digital experience platforms.\nPrior to Best Buy, Stacy spent more than a decade at General Mills leading cross-functional initiatives in content strategy and brand marketing communications. 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He is also responsible for the company\u2019s worldwide field operations\u2014including enterprise sales, professional services and customer success \u2014supporting businesses as they navigate digital transformation in the era of AI.\n\nAnil brings decades of industry expertise and product innovation to his role leading strategy, engineering, product management and product marketing for Adobe Experience Cloud. The company\u2019s solutions are purpose-built to create unified customer experiences \u2014supercharged by AI, real-time insights and seamless content creation and management tools\u2014so businesses can deliver personalization at scale.\n\nAnil joined Adobe from Informatica, a global leader in enterprise cloud data management, where he served as chief executive officer from 2015 to 2020. At Informatica, Anil led the successful transformation of the company to cloud and subscription services. He joined Informatica in 2013 as executive vice president and chief product officer, responsible for product development, product management and product marketing.\n\nEarlier, Anil held several leadership roles at Symantec Corporation. As executive vice President of Information Security, he was responsible for overseeing engineering, product management and operations for an extensive product portfolio, including Data Loss Prevention, E-Mail and Web Security, Managed Services, Trust Services and Authentication. Additionally, Anil led multiple product groups, including Endpoint Protection, Mobile Security and Management, Encryption, Storage and High-Availability and India Product Operations, as well as Enterprise Global Consulting.\n\nPrior to Symantec, Anil led product management for Enterprise Security Services at VeriSign. He began his career at McKinsey & Company, where he rose to become co-leader of the E-Business Practice in the Silicon Valley Business Technology Office.\n\nAnil holds a Bachelor of Technology in Computer Science and Engineering from the Institute of Technology, Varanasi, India, and a Master of Science and Ph.D. from the Massachusetts Institute of Technology. He previously served on the boards of Ansys, Inc. and the Silicon Valley Leadership Group.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1549575506787001hmbP_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Amy James", "globalJobtitle": "Senior Product Marketing Manager", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1549575506787001hmbP/attprofile/Amy-James_1773935617758001payb.jpg", "speakerId": "1549575506787001hmbP_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Adobe CXO Vision and Innovations", "sessionId": "1773168726620001xqfd", "sessionCode": "GS1-4", "sessionStartTime": "2026-04-20T23:30:00.000+00:00", "sessionEndTime": "2026-04-20T23:40:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/adobe-cxo-vision-and-innovations-gs1-4.html", "sessionTimeId": "1773256358241001YkV3", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "Amy James is a Senior Product Marketing Manager at Adobe, focused on bringing customer journeys to life across data, content, and activation. 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This is reflected in her tenure at Adobe, where she\u2019s had the opportunity to work across the company in diverse roles spanning strategic facilitation, UX architecture, customer experience and insights strategy, growth product management, CX AI agents, platform experience, and physical space strategy through Adobe\u2019s Lab82.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1550496719403001CmrK_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Ben Vanderberg", "globalJobtitle": "Executive Creative Technologist", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1550496719403001CmrK/attprofile/Ben-Vanderberg_1774891469871001BedG.jpg", "speakerId": "1550496719403001CmrK_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day One Keynote - ASL", "sessionId": "1769450020495001QZbJ", "sessionCode": "GS1-0", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-asl-gs1-0.html", "sessionTimeId": "1776112454961001J4tx", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day One Keynote", "sessionId": "1762283092304001DHdv", "sessionCode": "GS1", "sessionStartTime": "2026-04-20T21:00:00.000+00:00", "sessionEndTime": "2026-04-20T23:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-one-keynote-gs1.html", "sessionTimeId": "1767761007040001Dnwt", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Creativity & Agentic Content Supply Chain", "sessionId": "1773168769867001DZEu", "sessionCode": "GS1-5", "sessionStartTime": "2026-04-20T23:40:00.000+00:00", "sessionEndTime": "2026-04-20T23:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/creativity-agentic-content-supply-chain-gs1-5.html", "sessionTimeId": "1773256395722001C820", "isIpod": false, "cardSponsorText": "" } ], "description": "Ben Vanderberg is Executive Creative Technologist and head of the Creative Technology Lab at Adobe, with over 15 years of experience connecting cutting-edge creative technologies to customer experiences through creative and AI-powered automation workflows. 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She is responsible for Adobe's global marketing and communications, delivering profitable business growth and building Adobe's renowned brand in an era of AI.\n\nPrior to joining Adobe, she served as Chief Marketing Officer and General Manager, Strategic Partner Group of Intuit, Inc., the leading AI-driven global financial technology platform. She was responsible for marketing and communications across Intuit's brands and building the company's reputation. Lara also served as general manager of Intuit's ProTax group.\n\nLara has a proven track record of building world-class businesses and brands at companies such as Amazon, Visa and Nike where she held marketing leadership positions before joining Intuit. At Amazon, she led Worldwide Prime and Amazon North America Consumer Marketing, driving growth of the Prime membership program globally as well as the North America consumer business. 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His unique background blends deep analytical, digital and consumer/B2B marketing expertise, with design, creative and messaging.\n\nJon most recently served as President of Expedia Brands, leading all of Expedia Group\u2019s consumer-facing businesses globally. He was instrumental in unifying the company\u2019s go-to-market strategy across its 21 different brands, helped lead the company\u2019s digital transformation, created a unique loyalty construct to keep consumers within EG\u2019s family of brands, and transformed the global organization. Before joining Expedia, Jon held significant leadership roles at major brands, including Vice President of Marketing at Apple where he built the marketing function that helped drive hundreds of millions of subscribers across App Store, TV+, Music, Apple Pay, Books, News, Podcasts and Maps. 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Sunil holds engineering degrees from the Indian Institute of Technology, Madras and Kansas State University and is a co-inventor of US Patent US20180181556 - SYSTEMS AND METHODS FOR CONVERSION OF WEB CONTENT INTO REUSABLE TEMPLATES AND COMPONENTS.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1736440387120001BZHZ_1755878727513001as26/master/jcr:content", "companyName": "Ulta Beauty", "companyUrl": "", "facebookId": "", "globalFullName": "Kelly Mahoney", "globalJobtitle": "Chief Marketing Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1736440387120001BZHZ/attprofile/Kelly-Mahoney_1773764779311001Cvl4.jpg", "speakerId": "1736440387120001BZHZ_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Moving Enterprises From AI Experimentation to Customer Experience Impact", "sessionId": "1760590476466001fKgM", "sessionCode": "SK1", "sessionStartTime": "2026-04-21T00:00:00.000+00:00", "sessionEndTime": "2026-04-21T01:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/moving-enterprises-from-ai-experimentation-to-cust-sk1.html", "sessionTimeId": "1768432010809001AOww", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "Kelly Mahoney is Chief Marketing Officer of Ulta Beauty and a growth leader with 20+ years of experience across omnichannel retail, loyalty, and customer experience. 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She serves on the Board of Directors for Metropolitan Family Services and on the Board of Directors of Ebbo, a customer engagement and loyalty solutions company.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1691006355299001HyEj_1755878727513001as26/master/jcr:content", "companyName": "Ulta Beauty", "companyUrl": "", "facebookId": "", "globalFullName": "Mike Maresca", "globalJobtitle": "Chief Technology and Transformation Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1691006355299001HyEj/attprofile/Mike-Maresca_1773765209680001XttR.jpg", "speakerId": "1691006355299001HyEj_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Moving Enterprises From AI Experimentation to Customer Experience Impact", "sessionId": "1760590476466001fKgM", "sessionCode": "SK1", "sessionStartTime": "2026-04-21T00:00:00.000+00:00", "sessionEndTime": "2026-04-21T01:00:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/moving-enterprises-from-ai-experimentation-to-cust-sk1.html", "sessionTimeId": "1768432010809001AOww", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "Mike was named Chief Technology and Transformation Officer in January 2025, after serving as Chief Technology and Information Officer since joining Ulta Beauty in June 2023. 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As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he\u2019s driving the company\u2019s strategy to unleash creativity for all, accelerate document productivity, and power digital business.\n\nUnder Shantanu\u2019s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune.\n\nShantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017.\n\nShantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. 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In this role, Shailesh is responsible for leading one of the world\u2019s largest consumer packaged goods companies, serving about 5 billion people in more than 180 countries every year.\n\nPrior to becoming CEO in January 2026, he was Chief Operating Officer with profit and loss responsibility for P&G\u2019s Enterprise Markets (Latin America, India, Middle East, Africa, Southeast Asia and Eastern Europe) and led Information Technology, Global Business Services, Sales, Market Operations, Purchasing, Manufacturing, Distribution and New Business for the company.\n\nShailesh\u2019s extensive P&G career has spanned multiple businesses (Health & Beauty Care, Home Care, Fabric Care and P&G Professional) in both developed and developing regions (North America, Europe, Asia and Africa). With a passion for impacting the lives of people around the world, he is known for his ability to identify growth possibilities by meeting the needs of consumers in new, better, and more complete ways. He has consistently delivered strong business results in every market and on every business, enabled via his deep experience of growing brands locally, regionally, globally and across industries.\n\nOver the course of more than thirty years, Shailesh successfully led various businesses in both developed and emerging markets. Notably, he served as CEO of Procter & Gamble\u2019s largest business sector, Fabric & Home Care, which includes many of P&G\u2019s most-iconic brands: Tide, Ariel, Downy, Gain, Febreze, Swiffer\u2014and represents about one-third of total company sales and net earnings. In this role, Shailesh led the team in delivering industry-leading results and value creation through innovation (R&D), a synchronized end-to-end supply chain, brand-building and sales.\n\nFrom 2016 to 2021, Shailesh served as executive sponsor for global sustainability, ensuring full integration of P&G\u2019s sustainability strategies into the day-to-day business to enable\u2014and to inspire\u2014positive impact on the environment and society while creating value for the company, consumers and shareholders.\n\nWith a strong commitment to the local community, Shailesh actively serves on the boards of the Cincinnati Center City Development (3CDC) and The Christ Hospital. His involvement reflects his dedication to enhancing the region and supporting initiatives that benefit its residents.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1733516436525001Zetj_1755878727513001as26/master/jcr:content", "companyName": "DICK'S Sporting Goods", "companyUrl": "", "facebookId": "", "globalFullName": "Emily Silver", "globalJobtitle": "SVP, Chief Marketing, eCommerce and Athlete Experience Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1733516436525001Zetj/attprofile/Emily-Silver_1773942492649001bfl0.jpg", "speakerId": "1733516436525001Zetj_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day Two Keynote - ASL", "sessionId": "1773433455804001bO5E", "sessionCode": "GS2-0", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-asl-gs2-0.html", "sessionTimeId": "1776112842915001DeOj", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day Two Keynote", "sessionId": "1762283499310001jzPp", "sessionCode": "GS2", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-gs2.html", "sessionTimeId": "1767761138622001dW2w", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "CMO and CTO Perspectives: Transforming Customer Experience with AI", "sessionId": "1775680825854001V1aG", "sessionCode": "GS2-5", "sessionStartTime": "2026-04-21T16:40:00.000+00:00", "sessionEndTime": "2026-04-21T16:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/cmo-and-cto-perspectives-transforming-customer-exp-gs2-5.html", "sessionTimeId": "1776101703015001e0rN", "isIpod": false, "cardSponsorText": "" } ], "description": "Emily Silver currently serves as senior vice president, chief marketing, eCommerce & athlete experience officer\u202fat DICK'S Sporting Goods. In this role, Emily leads the company's overall marketing strategy and the eCommerce business to deliver a best-in-class omni-channel experience. In addition to driving the company's marketing and digital transformation, she is responsible for its\u202fcross-functional Athlete Experience efforts and the DICK'S Media Network.\n\nEmily joined the company in April 2023 as senior vice president, chief marketing officer; most recently, she served as senior vice president, chief marketing & athlete experience officer. Prior to joining DICK'S, she spent 16 years at PepsiCo in various leadership roles, most recently serving as senior vice president, portfolio marketing with responsibility for creating and\u202fimplementing portfolio strategy, oversight of the portfolio marketing teams, and marketing transformation. Before joining PepsiCo, Emily spent four years working on political campaigns in Massachusetts, New Hampshire and Pennsylvania.\n\nEmily earned her Bachelor of Arts degree in political science and economics from Brandeis University and her Master of Business Administration from Yale's School of Management. She is married to Jeff and they have two daughters, Natalie and Isabelle.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1677092821734001WS5a_1755878727513001as26/master/jcr:content", "companyName": "DICK'S Sporting Goods", "companyUrl": "", "facebookId": "", "globalFullName": "Vlad Rak", "globalJobtitle": "EVP and CTO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1677092821734001WS5a/attprofile/Vlad-Rak_1771962836589001UKDh.jpg", "speakerId": "1677092821734001WS5a_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day Two Keynote - ASL", "sessionId": "1773433455804001bO5E", "sessionCode": "GS2-0", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-asl-gs2-0.html", "sessionTimeId": "1776112842915001DeOj", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day Two Keynote", "sessionId": "1762283499310001jzPp", "sessionCode": "GS2", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-gs2.html", "sessionTimeId": "1767761138622001dW2w", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "CMO and CTO Perspectives: Transforming Customer Experience with AI", "sessionId": "1775680825854001V1aG", "sessionCode": "GS2-5", "sessionStartTime": "2026-04-21T16:40:00.000+00:00", "sessionEndTime": "2026-04-21T16:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/cmo-and-cto-perspectives-transforming-customer-exp-gs2-5.html", "sessionTimeId": "1776101703015001e0rN", "isIpod": false, "cardSponsorText": "" } ], "description": "Vlad Rak currently serves as executive vice president, chief technology officer , a role he has held since joining DICK'S Sporting Goods in April 2020. In this role, Vlad is responsible for the company's technology product design, management, engineering and foundational platforms and services.\n\nPrior to joining DICK'S, he served as senior vice president and chief technology officer at Merck. Throughout his career, Vlad also held senior technology leadership roles at notable companies such as Nike, The Walt Disney Company and others.\n\nVlad graduated from Jacksonville University with an undergraduate degree in computer information systems.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1733235838325001h1RR_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Rachel Thornton", "globalJobtitle": "Chief Marketing Officer, Enterprise", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1733235838325001h1RR/attprofile/Rachel-Thornton_1765222181514001UxNN.jpg", "speakerId": "1733235838325001h1RR_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day Two Keynote - ASL", "sessionId": "1773433455804001bO5E", "sessionCode": "GS2-0", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-asl-gs2-0.html", "sessionTimeId": "1776112842915001DeOj", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day Two Keynote", "sessionId": "1762283499310001jzPp", "sessionCode": "GS2", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-gs2.html", "sessionTimeId": "1767761138622001dW2w", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "CMO and CTO Perspectives: Transforming Customer Experience with AI", "sessionId": "1775680825854001V1aG", "sessionCode": "GS2-5", "sessionStartTime": "2026-04-21T16:40:00.000+00:00", "sessionEndTime": "2026-04-21T16:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/cmo-and-cto-perspectives-transforming-customer-exp-gs2-5.html", "sessionTimeId": "1776101703015001e0rN", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Introducing the Customer Experience AI Maturity Index", "sessionId": "1776808500099001ZqRy", "sessionCode": "GS2-7", "sessionStartTime": "2026-04-21T17:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:10:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/introducing-the-customer-experience-ai-maturity-in-gs2-7.html", "sessionTimeId": "1776817716541001DZo4", "isIpod": false, "cardSponsorText": "" }, { "sessionTitle": "Customer Experience Orchestration in the era of Agentic AI", "sessionId": "1775680216358001mVS9", "sessionCode": "GS2-1", "sessionStartTime": "2026-04-21T16:05:00.000+00:00", "sessionEndTime": "2026-04-21T16:15:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/customer-experience-orchestration-in-the-era-of-ag-gs2-1.html", "sessionTimeId": "1775856116372001YwNb", "isIpod": false, "cardSponsorText": "" } ], "description": "Rachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe's enterprise business, Rachel is responsible for Adobe's global enterprise Digital Media and Digital Experience marketing.\n\nRachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world's best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe\u2019s unique enterprise story in ways that energize, celebrate and empower CMOs and experience makers worldwide.\n\nRachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition, and self-service revenue contributions.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1549658845030001hK32_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Anjul Bhambhri", "globalJobtitle": "Senior Vice President, Engineering, Customer Experience Orchestration", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1549658845030001hK32/attprofile/Anjul-Bhambhri_1771430114609001GTs4.jpg", "speakerId": "1549658845030001hK32_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/anjulbhambhri/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day Two Keynote - ASL", "sessionId": "1773433455804001bO5E", "sessionCode": "GS2-0", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-asl-gs2-0.html", "sessionTimeId": "1776112842915001DeOj", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day Two Keynote", "sessionId": "1762283499310001jzPp", "sessionCode": "GS2", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-gs2.html", "sessionTimeId": "1767761138622001dW2w", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" } ], "description": "As Senior Vice President of Engineering, for the Customer Experience Orchestration business at Adobe Anjul leads the Customer Experience Orchestration engineering organization, which is focused on powering digital businesses in both B2B and B2C.\n\nAnjul brings over thirty years of experience in enterprise software development, with a focus on data, databases, analytics, and SaaS. She has launched technology ventures within mature companies and has a distinguished record of growing ideas into global organizations with significant revenue streams. \u202f\n\nAfter joining Adobe in 2016, Anjul spearheaded the product strategy and engineering for Adobe Experience Platform (AEP), the industry's first purpose-built customer experience management platform, enabling personalized customer experiences in real-time at scale. Anjul has led the AEP team from strategy and ideation to a high-growth initiative, becoming the backbone across M&E, Retail, T&H, FSI, and Healthcare enterprises. This innovation includes the launch of Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA). She also leads Adobe's world-class marketing automation, experimentation, and optimization solutions - Marketo, Campaign, and Target. She has pioneered the integration of GenAI technologies across AEP, applications, and engineering operations. This involved making strategic shifts from traditional architectures to AI Native frameworks accelerating GenAI first applications to market, helping brands orchestrate customer experiences. \u202f\n\nAnjul spent 14 years at IBM, most recently serving as Vice President of Engineering for the Big Data and Analytics Platform. 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As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he\u2019s driving the company\u2019s strategy to unleash creativity for all, accelerate document productivity, and power digital business.\n\nUnder Shantanu\u2019s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune.\n\nShantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017.\n\nShantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. He previously served as a director of Dell and is a past member of the U.S. President\u2019s Management Advisory Board. Shantanu has been recognized by several publications as one of the world\u2019s leading executives, including Barron\u2019s World\u2019s Best CEOs and Fortune Businessperson of the Year lists, and named a Top CEO by Glassdoor based on employee feedback. He is a recipient of India\u2019s civilian honor Padma Shri and the Economic Times Global Indian of the Year award.\n\nBefore joining Adobe, Shantanu held product development roles at Apple and Silicon Graphics before cofounding an early photo-sharing startup, Pictra.\n\nShantanu holds five patents. He has a bachelor\u2019s degree in electronics engineering from Osmania University, a master\u2019s degree in computer science from Bowling Green State University and a master\u2019s degree in business administration from the University of California at Berkeley\u2019s Haas School of Business. 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In this role, Shailesh is responsible for leading one of the world\u2019s largest consumer packaged goods companies, serving about 5 billion people in more than 180 countries every year.\n\nPrior to becoming CEO in January 2026, he was Chief Operating Officer with profit and loss responsibility for P&G\u2019s Enterprise Markets (Latin America, India, Middle East, Africa, Southeast Asia and Eastern Europe) and led Information Technology, Global Business Services, Sales, Market Operations, Purchasing, Manufacturing, Distribution and New Business for the company.\n\nShailesh\u2019s extensive P&G career has spanned multiple businesses (Health & Beauty Care, Home Care, Fabric Care and P&G Professional) in both developed and developing regions (North America, Europe, Asia and Africa). With a passion for impacting the lives of people around the world, he is known for his ability to identify growth possibilities by meeting the needs of consumers in new, better, and more complete ways. He has consistently delivered strong business results in every market and on every business, enabled via his deep experience of growing brands locally, regionally, globally and across industries.\n\nOver the course of more than thirty years, Shailesh successfully led various businesses in both developed and emerging markets. Notably, he served as CEO of Procter & Gamble\u2019s largest business sector, Fabric & Home Care, which includes many of P&G\u2019s most-iconic brands: Tide, Ariel, Downy, Gain, Febreze, Swiffer\u2014and represents about one-third of total company sales and net earnings. In this role, Shailesh led the team in delivering industry-leading results and value creation through innovation (R&D), a synchronized end-to-end supply chain, brand-building and sales.\n\nFrom 2016 to 2021, Shailesh served as executive sponsor for global sustainability, ensuring full integration of P&G\u2019s sustainability strategies into the day-to-day business to enable\u2014and to inspire\u2014positive impact on the environment and society while creating value for the company, consumers and shareholders.\n\nWith a strong commitment to the local community, Shailesh actively serves on the boards of the Cincinnati Center City Development (3CDC) and The Christ Hospital. His involvement reflects his dedication to enhancing the region and supporting initiatives that benefit its residents.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1733516436525001Zetj_1755878727513001as26/master/jcr:content", "companyName": "DICK'S Sporting Goods", "companyUrl": "", "facebookId": "", "globalFullName": "Emily Silver", "globalJobtitle": "SVP, Chief Marketing, eCommerce and Athlete Experience Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1733516436525001Zetj/attprofile/Emily-Silver_1773942492649001bfl0.jpg", "speakerId": "1733516436525001Zetj_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day Two Keynote - ASL", "sessionId": "1773433455804001bO5E", "sessionCode": "GS2-0", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-asl-gs2-0.html", "sessionTimeId": "1776112842915001DeOj", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day Two Keynote", "sessionId": "1762283499310001jzPp", "sessionCode": "GS2", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-gs2.html", "sessionTimeId": "1767761138622001dW2w", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "CMO and CTO Perspectives: Transforming Customer Experience with AI", "sessionId": "1775680825854001V1aG", "sessionCode": "GS2-5", "sessionStartTime": "2026-04-21T16:40:00.000+00:00", "sessionEndTime": "2026-04-21T16:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/cmo-and-cto-perspectives-transforming-customer-exp-gs2-5.html", "sessionTimeId": "1776101703015001e0rN", "isIpod": false, "cardSponsorText": "" } ], "description": "Emily Silver currently serves as senior vice president, chief marketing, eCommerce & athlete experience officer\u202fat DICK'S Sporting Goods. In this role, Emily leads the company's overall marketing strategy and the eCommerce business to deliver a best-in-class omni-channel experience. In addition to driving the company's marketing and digital transformation, she is responsible for its\u202fcross-functional Athlete Experience efforts and the DICK'S Media Network.\n\nEmily joined the company in April 2023 as senior vice president, chief marketing officer; most recently, she served as senior vice president, chief marketing & athlete experience officer. Prior to joining DICK'S, she spent 16 years at PepsiCo in various leadership roles, most recently serving as senior vice president, portfolio marketing with responsibility for creating and\u202fimplementing portfolio strategy, oversight of the portfolio marketing teams, and marketing transformation. Before joining PepsiCo, Emily spent four years working on political campaigns in Massachusetts, New Hampshire and Pennsylvania.\n\nEmily earned her Bachelor of Arts degree in political science and economics from Brandeis University and her Master of Business Administration from Yale's School of Management. She is married to Jeff and they have two daughters, Natalie and Isabelle.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-event/online", "title": "Online", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/speaker-type/keynote", "title": "Keynote", "description": null }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1677092821734001WS5a_1755878727513001as26/master/jcr:content", "companyName": "DICK'S Sporting Goods", "companyUrl": "", "facebookId": "", "globalFullName": "Vlad Rak", "globalJobtitle": "EVP and CTO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1677092821734001WS5a/attprofile/Vlad-Rak_1771962836589001UKDh.jpg", "speakerId": "1677092821734001WS5a_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Day Two Keynote - ASL", "sessionId": "1773433455804001bO5E", "sessionCode": "GS2-0", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-asl-gs2-0.html", "sessionTimeId": "1776112842915001DeOj", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "Day Two Keynote", "sessionId": "1762283499310001jzPp", "sessionCode": "GS2", "sessionStartTime": "2026-04-21T16:00:00.000+00:00", "sessionEndTime": "2026-04-21T17:30:00.000+00:00", "sessionTypeTagId": "caas:events/event-session-type/livestreamed-content/live", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/day-two-keynote-gs2.html", "sessionTimeId": "1767761138622001dW2w", "isIpod": false, "liveUrl": "https://business.adobe.com/summit/adobe-summit.html", "cardSponsorText": "" }, { "sessionTitle": "CMO and CTO Perspectives: Transforming Customer Experience with AI", "sessionId": "1775680825854001V1aG", "sessionCode": "GS2-5", "sessionStartTime": "2026-04-21T16:40:00.000+00:00", "sessionEndTime": "2026-04-21T16:50:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/cmo-and-cto-perspectives-transforming-customer-exp-gs2-5.html", "sessionTimeId": "1776101703015001e0rN", "isIpod": false, "cardSponsorText": "" } ], "description": "Vlad Rak currently serves as executive vice president, chief technology officer , a role he has held since joining DICK'S Sporting Goods in April 2020. In this role, Vlad is responsible for the company's technology product design, management, engineering and foundational platforms and services.\n\nPrior to joining DICK'S, he served as senior vice president and chief technology officer at Merck. 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As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he\u2019s driving the company\u2019s strategy to unleash creativity for all, accelerate document productivity, and power digital business.\n\nUnder Shantanu\u2019s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune.\n\nShantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017.\n\nShantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. 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He has consistently delivered strong business results in every market and on every business, enabled via his deep experience of growing brands locally, regionally, globally and across industries.\n\nOver the course of more than thirty years, Shailesh successfully led various businesses in both developed and emerging markets. Notably, he served as CEO of Procter & Gamble\u2019s largest business sector, Fabric & Home Care, which includes many of P&G\u2019s most-iconic brands: Tide, Ariel, Downy, Gain, Febreze, Swiffer\u2014and represents about one-third of total company sales and net earnings. In this role, Shailesh led the team in delivering industry-leading results and value creation through innovation (R&D), a synchronized end-to-end supply chain, brand-building and sales.\n\nFrom 2016 to 2021, Shailesh served as executive sponsor for global sustainability, ensuring full integration of P&G\u2019s sustainability strategies into the day-to-day business to enable\u2014and to inspire\u2014positive impact on the environment and society while creating value for the company, consumers and shareholders.\n\nWith a strong commitment to the local community, Shailesh actively serves on the boards of the Cincinnati Center City Development (3CDC) and The Christ Hospital. 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Passionate about leading diverse, multilingual teams and fostering innovative, customer-focused digital ecosystems.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1775786348573001lU8J_1755878727513001as26/master/jcr:content", "companyName": "Entrepreneur & Ex-NBA Player", "companyUrl": "", "facebookId": "", "globalFullName": "Tony Parker", "globalJobtitle": "", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1775786348573001lU8J/attprofile/Tony-Parker_1775789744421001ED3s.jpg", "speakerId": "1775786348573001lU8J_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Globalization: No Home Field Advantage \u2013 Building Customers and Fanbases from Scratch", "sessionId": "1773950727725001pBQZ", "sessionCode": "S150", "sessionStartTime": "2026-04-21T18:30:00.000+00:00", "sessionEndTime": "2026-04-21T19:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/globalization-no-home-field-advantage-building-cus-s150.html", "sessionTimeId": "1774294184939001hHRF", "isIpod": true, "cardSponsorText": "" } ], "description": "Tony Parker, born May 17, 1982, in Bruges, Belgium, is a basketball legend. 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In this session, Mukund Palwankar, Marketing Leader at CrowdStrike, shares how a strong data and insights foundation enables next-best experiences and supports the design of consistent, omnichannel journeys. The discussion explores how customer- and account-level signals can be connected to determine what experience should come next, ensuring relevance while maintaining cohesion and trust. Attendees will gain practical guidance on designing journeys aligned to customer intent, using real-time signals to inform decisioning, and building scalable experience frameworks that support long, complex B2B buying cycles. Key takeaways:\n\n\n\tHow unified data and insights enable next-best experiences across the customer lifecycle\n\tDesigning consistent omnichannel journeys guided by real-time signals\n\tApplying decisioning principles to increase relevance without compromising cohesion or trust\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Infosys for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/ai-in-marketing-at-scale-how-global-brands-turn-pi-s706.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-9.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/ai-in-marketing-at-scale-how-global-brands-turn-pi-s706", "sortDate": "2026-04-21T18:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759383574040001CR5N", "sessionCode": "S706", "sessionTitle": "From Unified Data to Intelligent Engagement: Designing Omnichannel Journeys", "sessionStartTime": "2026-04-21T18:30:00.000+00:00", "sessionEndTime": "2026-04-21T19:30:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/products/adobe-journey-optimizer-b2b-edition", "title": "Adobe Journey Optimizer B2B Edition", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/marketing-technologist", "title": "Marketing Technologist", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/it-professional", "title": "IT Professional", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1708965728471001NGUG_1755878727513001as26/master/jcr:content", "companyName": "CrowdStrike", "companyUrl": "", "facebookId": "", "globalFullName": "Mukund Palwankar", "globalJobtitle": "Sr. Director, Marketing IT", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1708965728471001NGUG/attprofile/Mukund-Palwankar_1770235621314001Zj6b.jpg", "speakerId": "1708965728471001NGUG_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/mpalwankar/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "How CrowdStrike is Transforming its B2B Engagement through AJO B2B Edition", "sessionId": "1758950514063001jlrl", "sessionCode": "S211", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/how-crowdstrike-is-transforming-its-b2b-engagement-s211.html", "sessionTimeId": "1769019180083001HjZs", "isIpod": true, "cardSponsorText": "" }, { "sessionTitle": "From Unified Data to Intelligent Engagement: Designing Omnichannel Journeys", "sessionId": "1759383574040001CR5N", "sessionCode": "S706", "sessionStartTime": "2026-04-21T18:30:00.000+00:00", "sessionEndTime": "2026-04-21T19:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/ai-in-marketing-at-scale-how-global-brands-turn-pi-s706.html", "sessionTimeId": "1768498496506001LmSK", "isIpod": true, "cardSponsorText": "" } ], "description": "Mukund serves as the strategic leader of the Marketing Technology team at CrowdStrike. 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He regularly provides industry thought leadership and evangelism of Adobe enterprise cloud solutions through speaking events (Forrester, Ad Tech, GMIC), PR, Media & Analysts (AFR, Hong Kong Economic Times, Bangkok Post, IT Pro, CIO Outlook, Disruptive Innovation, etc.), guest lecturing (UTS, University of Sydney, Waikato Uni) blogs (CMO.com, Adobe.com, Linkedin), TV (Astro) and Radio (Money FM, BFM 89.9).\n\nA passionate evangelist of the benefits digital can bring to any business, Scott believes businesses have never been better placed to engage with their customers, increase their revenue, drive cost savings, create customer value and drive employee engagement through the use of digital.\n\nPrior to joining Adobe, Scott was Product & Marketing Consultant to a range of businesses including Wotif, Infochoice and Gensec Investment Bank. He also was the MD of VIP Travel, a travel marketing business with offices in 5 countries, promoting >1200 accommodation properties in 82 countries. 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From content and community, to direct engagement, brands continue to give fans a reason to stay connected over time.\n\nKey takeaways:\n\n\n\tExplore how sports properties convert peak-moment fans into lifelong loyalists\n\tDiscover why teams and athletes with the most loyal fanbases invest in the in-between \u2014 the rituals, community, and culture that drive lasting connection\n\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/converting-fan-loyalty-beyond-the-bandwagon-loyalt-s151.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-8.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/converting-fan-loyalty-beyond-the-bandwagon-loyalt-s151", "sortDate": "2026-04-21T20:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1773950791192001Hjzq", "sessionCode": "S151", "sessionTitle": "Converting Fan Loyalty: Beyond the Bandwagon \u2013 Loyalty that Outlasts the Big Moment", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1775256789976001MD84_1755878727513001as26/master/jcr:content", "companyName": "Indiana Pacers Point Guard", "companyUrl": "", "facebookId": "", "globalFullName": "Tyrese Haliburton", "globalJobtitle": "", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1775256789976001MD84/attprofile/Tyrese-Haliburton_1775256934473001rA0H.jpg", "speakerId": "1775256789976001MD84_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Converting Fan Loyalty: Beyond the Bandwagon \u2013 Loyalty that Outlasts the Big Moment", "sessionId": "1773950791192001Hjzq", "sessionCode": "S151", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/converting-fan-loyalty-beyond-the-bandwagon-loyalt-s151.html", "sessionTimeId": "1774294294232001qh8Z", "isIpod": true, "cardSponsorText": "" } ], "description": "Indiana Pacers guard Tyrese Haliburton has established himself as one of the most electric playmakers in the NBA. His unique combination of style, vision, and charisma has not only made the Pacers one of the most exciting teams in the NBA but helped make Haliburton a household name.\n\nSince arriving in Indiana, Haliburton was named a two-time NBA All Star, a two-time member of the All-NBA 3rd team, was an Olympian as part of the 2024 USA Basketball Men\u2019s National Team, led the Pacers to the inaugural NBA Cup Finals and was voted to the NBA Cup All-Tournament Team, and following an appearance in the 2024 Eastern Conference Finals, he had the Pacers on the verge of the franchise\u2019s first ever NBA title with a memorable run to The Finals in 2025.\n\nHis vast collection of signature moments \u2013 including four memorable buzzer-beating shots in each round of the 2025 NBA Playoffs \u2013 and no-look passes has captivated basketball fans, making Haliburton one of the league\u2019s \u201cmust watch\u201d players, highlighted by his inclusion as one of the featured players in the \u201cStarting Five\u201d docuseries on Netflix and his partnership with PUMA, which debuted his signature \u201cHali 1\u201d sneaker in October, 2025.\n\nHaliburton hails from Oshkosh, Wisconsin and played his high school basketball at Oshkosh North High School, where he led the Spartans to a 26-1 record and a state championship his senior year. He attended Iowa State University and immediately made an impact, helping the Cyclones with the Big 12 Championship his freshman year. In 2024, Iowa State honored Haliburton during a halftime ceremony that included his banner being raised as just the eighth Cyclone to win a Gold Medal at the Olympics and the first in men's basketball.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1710808336927001xDCZ_1755878727513001as26/master/jcr:content", "companyName": "Code and Theory", "companyUrl": "", "facebookId": "", "globalFullName": "Dan Gardner", "globalJobtitle": "Co-Founder, Executive Chairman", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1710808336927001xDCZ/attprofile/Dan-Gardner_1774534576145001BEHO.jpg", "speakerId": "1710808336927001xDCZ_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Experience Rewired: How AI Is Closing the Gap for Customers and Fans", "sessionId": "1759384285158001BRWY", "sessionCode": "S713", "sessionStartTime": "2026-04-20T17:00:00.000+00:00", "sessionEndTime": "2026-04-20T18:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/experience-rewired-how-ai-is-closing-the-gap-for-c-s713.html", "sessionTimeId": "1769040402660001qHyu", "isIpod": true, "cardSponsorText": "" }, { "sessionTitle": "Converting Fan Loyalty: Beyond the Bandwagon \u2013 Loyalty that Outlasts the Big Moment", "sessionId": "1773950791192001Hjzq", "sessionCode": "S151", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/converting-fan-loyalty-beyond-the-bandwagon-loyalt-s151.html", "sessionTimeId": "1774294294232001qh8Z", "isIpod": true, "cardSponsorText": "" } ], "description": "Dan Gardner is co-founder and Executive Chairman of Code and Theory, a technology-first network with nearly 2,000 employees globally and a unique 50/50 balance of creatives and engineers. Under his leadership, the company has partnered with major brands like Microsoft, Amazon, Google, NBC, and JPMorganChase, delivering landmark work including CNN\u2019s Magic Wall, The Daily Beast launch, and the Washington Commanders rebrand. Founded 24 years ago, Code and Theory has become a leader at the intersection of digital transformation, emerging tech, and AI. Gardner is recognized as a leading voice in the space, named by Insider as \u201cone of the top execs leading the AI charge,\u201d and has spoken at Davos, Web Summit, and Cannes Lions. His work has been featured in outlets like Forbes and Fast Company and honored by Cannes Lions, D&AD, the Webby Awards, and the Effies. He is also co-founder of ON_Discourse, a membership media company focused on the business of technology, and is a frequent columnist and commentator on tech and AI.\n" } ], "sessionTimeId": "1774294294232001qh8Z", "isFeatured": false, "isIpod": true }, { "title": "The New Rules of Brand Visibility: What It Takes to Win", "tags": [ { "tagId": "caas:events/audience-type/content-marketer", "title": "Content Marketer", "description": null }, { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/business-type/b2c", "title": "Business-to-Consumer", "description": null }, { "tagId": "caas:events/audience-type/marketer", "title": "Marketer", "description": null }, { "tagId": "caas:events/business-type/b2b", "title": "Business-to-Business", "description": null }, { "tagId": "caas:events/business-type/large-enterprise", "title": "Large Enterprise", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/business-type/smb", "title": "Small and Midsize Business", "description": null }, { "tagId": "caas:events/summit/playlist/ai-trends", "title": "AI Trends", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" }, { "tagId": "caas:events/audience-type/campaign-manager", "title": "Campaign Manager", "description": null }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/summit/content-category/thought-leadership", "title": "Thought Leadership", "description": "" }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:events/products/not-product-specific", "title": "Not Product Specific", "description": null }, { "tagId": "caas:events/audience-type/content-manager", "title": "Content Manager", "description": "" }, { "tagId": "caas:events/summit/playlist/content-management", "title": "Content Management", "description": "" }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/audience-type/executive", "title": "Executive", "description": null } ], "id": "b47b603f-85d8-39cf-bda5-21ee16b6ae21", "description": "As AI systems increasingly shape how people discover and evaluate brands, visibility is no longer only about ranking \u2014 it\u2019s about being selected. Andrew Warden, CMO of Semrush, explores how AI is changing the rules of visibility and what it takes to stand out when LLMs act as gatekeepers. From the evolving role of SEO to the importance of authority, originality, and consistent brand signals, gain a clear framework for building visibility that drives real impact in an AI-driven world.\n\nKey takeaways:\n\n\n\tHow visibility is shaped when AI systems become the gatekeepers of discovery\n\tThe role of SEO when linked with agentic search optimization\n\tThe signals that drive visibility today: authority, originality, and cross-channel consistency\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Semrush for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/the-new-rules-of-brand-visibility-what-it-takes-to-s749.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-8.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/the-new-rules-of-brand-visibility-what-it-takes-to-s749", "sortDate": "2026-04-21T20:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1774624982905001Rf67", "sessionCode": "S749", "sessionTitle": "The New Rules of Brand Visibility: What It Takes to Win", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1660818825553001dFNp_1755878727513001as26/master/jcr:content", "companyName": "Semrush", "companyUrl": "", "facebookId": "", "globalFullName": "Andrew Warden", "globalJobtitle": "CMO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1660818825553001dFNp/attprofile/Andrew-Warden_1774908385818001P4oa.jpg", "speakerId": "1660818825553001dFNp_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "The New Rules of Brand Visibility: What It Takes to Win", "sessionId": "1774624982905001Rf67", "sessionCode": "S749", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/the-new-rules-of-brand-visibility-what-it-takes-to-s749.html", "sessionTimeId": "1774892665183001tzzU", "isIpod": true, "cardSponsorText": "" } ], "description": "Andrew is the Chief Marketing Officer at Semrush, the leading brand visibility platform, where he's been driving global growth since 2021. 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By leveraging the Adobe Marketing Agent and Google Gemini Enterprise, MLB can simplify workflows and enhance data-driven outcomes. Too often, critical fan insights \u2014 ranging from campaign performance to granular audience segments \u2014 are locked behind complex interfaces and specialist silos, hindering the speed of decision-making. This groundbreaking integration puts the power of Adobe Experience Platform and Adobe Agent Orchestrator directly into the hands of all MLB teams, not just data scientists. 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Originally from Toronto, he has also lived in Hong Kong, Paris, Chicago, New Orleans, and New York.\n\nToday Jason leads all aspects of dentsu\u2019s extensive global Adobe relationship, as an Adobe customer, as Adobe's agency of record, and as a Platinum Alliance Partner. He is tasked with driving growth, innovation, and ensuring dentsu is a best-in-class user of Adobe\u2019s products and services. 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He and his family divide their time between Westchester County, New York and a cabin in the woods in New Hampshire.\n" }, { "tags": [ { "tagId": "caas:events/summit/track/content-supply-chain-for-the-ai-world", "title": "Content Supply Chain for the AI World", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/digital-marketer", "title": "Digital Marketer", "description": "" }, { "tagId": "caas:events/products/adobe-firefly", "title": "Adobe Firefly", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/advertiser", "title": "Advertiser", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/summit/area-of-expertise/it-executive", "title": "IT Executive", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/business-development-representative", "title": "Business Development Representative", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/products/adobe-gen-studio", "title": "Adobe Gen Studio", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/content-marketer", "title": "Content Marketer", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/products/adobe-express", "title": "Adobe Express", "description": "" }, { "tagId": "caas:events/products/adobe-creative-cloud", "title": "Adobe Creative Cloud", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1722984050665001XUuw_1755878727513001as26/master/jcr:content", "companyName": "Dentsu", "companyUrl": "", "facebookId": "", "globalFullName": "Amy Thorne", "globalJobtitle": "Chief Future Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1722984050665001XUuw/attprofile/Amy-Thorne_1775857950097001rzQr.jpg", "speakerId": "1722984050665001XUuw_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "From Chaos to Orchestration: Transforming the Content Supply Chain", "sessionId": "1759118622241001hact", "sessionCode": "S402", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/from-chaos-to-orchestration-transforming-the-conte-s402.html", "sessionTimeId": "1774541836844001nYdW", "isIpod": true, "cardSponsorText": "" } ], "description": "As Chief Future Officer at Dentsu Creative, Amy leads enterprise transformation at the intersection of marketing, AI, and emerging technology. 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Meeting these expectations requires more than campaigns; it demands the right technology foundations and operating models.\n\nLeaders from the NFL, Lava.ai and VML share how they are designing technology foundations and operating models that enable \u201cgame-speed\u201d execution while maintaining the guardrails required to protect brand, ensure consistency, and support coordinated fan experiences.\n\nThrough real-world examples, this session explores how to enable AI-powered, real-time personalization\u2014where insights, AI-driven decisioning, and orchestration work together within defined boundaries to support timely, context-aware engagement without fragmenting the broader journey.\n\nGet an inside look at how to balance real-time signals with planned, multi-step journeys\u2014using governance, insights, and platform design to enable speed without sacrificing control.\n\nKey Takeaways:\n\n\n\tHow leading organizations are evolving from campaign-based execution to governed, AI-powered engagement\n\tWhat it takes to design technology foundations and operating models that support both speed and control\n\tHow to align real-time decisioning with broader customer journeys without fragmentation\n\tHow governance and platform design enable scalable, consistent fan experiences\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with VML for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/from-personalization-to-connected-fandom-bridging-s716.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-12.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/from-personalization-to-connected-fandom-bridging-s716", "sortDate": "2026-04-21T20:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759384523378001th1L", "sessionCode": "S716", "sessionTitle": "From Personalization to Connected Fandom: Bridging Physical and Digital with AI", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1645893249444001Ge97_1755878727513001as26/master/jcr:content", "companyName": "NFL", "companyUrl": "", "facebookId": "", "globalFullName": "Chi Ogbuehi", "globalJobtitle": "Vice President, Marketing Technology and Consumer Products", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1645893249444001Ge97/attprofile/Chi%20Ogbuehi%20Raw%20%28S716%29_1772765906108001XB45.jpeg", "speakerId": "1645893249444001Ge97_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/chi-ogbuehi-4a82333/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "From Pilots to Lasting Value: Scaling Content Production to Deliver ROI", "sessionId": "1763585108709001l28V", "sessionCode": "S452", "sessionStartTime": "2026-04-21T18:30:00.000+00:00", "sessionEndTime": "2026-04-21T19:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/from-pilots-to-lasting-value-scaling-content-produ-s452.html", "sessionTimeId": "1768597398603001EMkh", "isIpod": true, "cardSponsorText": "" }, { "sessionTitle": "From Personalization to Connected Fandom: Bridging Physical and Digital with AI", "sessionId": "1759384523378001th1L", "sessionCode": "S716", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/from-personalization-to-connected-fandom-bridging-s716.html", "sessionTimeId": "1769626411277001SlNG", "isIpod": true, "cardSponsorText": "" } ], "description": "Chi is a seasoned technology executive working at the intersection of marketing, innovation, and fan experience. As the NFL\u2019s Vice President of Marketing Technology & Consumer Products, she leverages cutting-edge technology to elevate the experience of more than 200 million fans. She also leads League-wide efforts \u2014from sponsorship and rights-management platforms to brandprotection solutions \u2014 strengthening technology investment strategy, enhancing effectiveness, and driving large-scale transformation that supports long-term innovation and revenue growth.\n\nWith a deep passion for digital transformation, Chi has spent her career helping organizations harness data, technology, and modern marketing capabilities to deliver measurable business outcomes. Her career spans across 15 countries, contributing to her broad perspective on technology and innovation. She is recognized for leading complex transformation and aligning stakeholders around scalable, fan-centric strategies that advance the League\u2019s fan engagement vision\u2014work that shapes how the NFL engages fans across platforms and markets. Her perspectives on innovation, marketing technology and fan engagement have been featured in industry publications such as AdAge and AdWeek, and on podcasts including the ANA\u2019s OnScope.\n\nChi holds an MBA from the MIT Sloan School of Management and a BBA in Computer Information Systems, with Honors, from Baruch College. She is committed to mentorship and expanding educational and entrepreneurial opportunities for students. In her free time, she enjoys reading adventure novels, playing racket sports, and recently discovered a love for pickleball.\n" }, { "tags": [ { "tagId": "caas:events/summit/track/customer-engagement", "title": "Customer Engagement", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1775058869517001IwDe_1755878727513001as26/master/jcr:content", "companyName": "Lava.ai", "companyUrl": "", "facebookId": "", "globalFullName": "Dave Landa", "globalJobtitle": "COO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1775058869517001IwDe/attprofile/Dave-Landa_1776645059002001KkVT.jpg", "speakerId": "1775058869517001IwDe_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "From Personalization to Connected Fandom: Bridging Physical and Digital with AI", "sessionId": "1759384523378001th1L", "sessionCode": "S716", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/from-personalization-to-connected-fandom-bridging-s716.html", "sessionTimeId": "1769626411277001SlNG", "isIpod": true, "cardSponsorText": "" } ], "description": "Dave Landa is the chief operating officer of Lava.ai helping lead this Realtime AI Customer Activation platform through rapid growth with a focus on developing and managing key partner and client relationships. Dave has been a leader in the B2B Software as a Service for close to 25 years, as CEO of Kintone, a no-code application builder platform and part of publicly-traded software company Cybozu, and as strategic business development lead for Active Network, the dominant activity and participant management SaaS platform, among various other roles. Dave\u2019s a huge sports fan and recovering college athlete.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/summit/track/b2b-customer-journeys", "title": "B2B Customer Journeys", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1581981601653001jCLi_1755878727513001as26/master/jcr:content", "companyName": "WPP", "companyUrl": "", "facebookId": "", "globalFullName": "Roman Ogarok", "globalJobtitle": "CTO Americas", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1581981601653001jCLi/attprofile/Roman-Ogarok_1772752671221001IIYk.jpg", "speakerId": "1581981601653001jCLi_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "From Personalization to Connected Fandom: Bridging Physical and Digital with AI", "sessionId": "1759384523378001th1L", "sessionCode": "S716", "sessionStartTime": "2026-04-21T20:30:00.000+00:00", "sessionEndTime": "2026-04-21T21:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/from-personalization-to-connected-fandom-bridging-s716.html", "sessionTimeId": "1769626411277001SlNG", "isIpod": true, "cardSponsorText": "" } ], "description": "Roman Ogarok is the Chief Technology Officer for North America at Verticurl(VML), where he leads platform strategy, innovation, and AI-enabled marketing operations across global enterprise organizations. 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Asset volumes explode, workflows strain, and confidence drops as creative, media, and data fall out of sync. Scaling content usually forces a bad choice \u2014 protect creative quality and move slowly, or automate everything and lose your brand. Learn why that trade-off is false as we unpack why performance creative so often breaks at scale. Discover what we\u2019ve learned from running high-volume performance content operations where speed actually matters. 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In partnership with Adobe, MLB shifted from long, linear delivery cycles to an agile, test-and-learn approach that enables teams to launch, measure, and optimize customer journeys in weeks, not months.\n \nThis session explores how MLB is using Adobe Journey Optimizer at scale to power real-time engagement across the full fan lifecycle\u2014from pre-game planning and in-venue experiences to post-game next best actions. Attendees will get a closer look at MLB\u2019s \u201cSunny and 75\u201d use case, which brings together data, orchestration, and personalization to create the ideal fan experience when it matters most.\n \nYou\u2019ll also learn how MLB measures journey performance end-to end-using Adobe Customer Journey Analytics, turning insights into action and continuously improving results. 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He specializes in aligning Adobe Experience Cloud capabilities\u2014including Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics\u2014with measurable business outcomes to accelerate customer transformation. [linkedin.com], [office.com]\nWith more than nine years at Adobe, Dustin has deep expertise in enterprise architecture, data strategy, customer journey orchestration, and complex multi-solution integrations. He is known for designing scalable target architectures, guiding organizations through governance and implementation maturity, and acting as a trusted advisor to senior technology and business leaders. His background includes prior roles as a Senior Technical Consultant and experience supporting multiple Fortune 100 organizations through analytics, personalization, and data\u2011driven decisioning programs. 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Featuring insights from customers, you\u2019ll learn how a modernized AEM environment enables teams to build faster, adapt quicker, and ensure every page, image, and component is ready for AI discovery and brand-safe reuse.\n\nKey Takeaways:\n\n\n\tHow to accelerate site modernization with minimal rework\n\tHow agentic architecture enables continuous content improvement\n\tHow to prepare your content for AI-powered discovery and reuse\n\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/a-path-to-ainative-modernization-future-of-experie-s328.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-12.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/a-path-to-ainative-modernization-future-of-experie-s328", "sortDate": "2026-04-21T22:00:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759118273787001FmhW", "sessionCode": "S328", "sessionTitle": "A Path to AI-Native Modernization: Future of Experience in the Agentic Era", "sessionStartTime": "2026-04-21T22:00:00.000+00:00", "sessionEndTime": "2026-04-21T23:00:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit/area-of-expertise/developer", "title": "Developer", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/product-manager", "title": "Product Manager", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/content-manager", "title": "Content Manager", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/products/adobe-experience-manager-sites", "title": "Adobe Experience Manager Sites", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/marketing-technologist", "title": "Marketing Technologist", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/it-professional", "title": "IT Professional", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1545148860334001qTK3_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Gabriel Walt", "globalJobtitle": "Sr. Product Manager", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1545148860334001qTK3/attprofile/Gabriel-Walt_1768426494669001AjcC.jpg", "speakerId": "1545148860334001qTK3_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "A Path to AI-Native Modernization: Future of Experience in the Agentic Era", "sessionId": "1759118273787001FmhW", "sessionCode": "S328", "sessionStartTime": "2026-04-21T22:00:00.000+00:00", "sessionEndTime": "2026-04-21T23:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/a-path-to-ainative-modernization-future-of-experie-s328.html", "sessionTimeId": "1768614543091001PfHq", "isIpod": true, "cardSponsorText": "" } ], "description": "Gabriel Walt is a Senior Product Manager for Adobe Experience Manager (AEM) Sites at Adobe, based in Switzerland. 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They lack time and shared understanding. Across every organization, a small set of critical customer experience questions determine conversion, retention, and trust. The problem isn\u2019t knowing what to measure\u2014it\u2019s how long it takes to understand why something changed and what to do next.\n\nAgentic AI changes that model. Instead of relying on dashboards, static alerts, and manual investigation, agentic systems work continuously in the background. They monitor key journeys, detect meaningful change, investigate root causes, and quantify business impact automatically. While teams sleep, or focus on building experiences, agents analyze thousands of behavioral signals across journeys to surface clear, contextual answers grounded in real customer behavior. The result is faster alignment, fewer blind spots, and a shorter path from signal to decision.\n\nIn this session, explore how agentic analytics moves beyond reactive reporting to autonomous understanding, complementing existing analytics investments by collapsing the distance between insight and action. Key takeaways:\n\n\n\tHow teams define agentic systems around their most important CX outcomes\u2014so answers surface automatically, not after weeks of investigation\n\tHow agentic AI reduces analysis bottlenecks by continuously detecting, explaining, and quantifying experience changes across journeys\n\tHow autonomous analytics complements existing Adobe and analytics stacks by accelerating decision-making without replacing core tools\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Quantum Metric for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/how-agentic-ai-answers-missioncritical-cx-question-s721.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-9.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/how-agentic-ai-answers-missioncritical-cx-question-s721", "sortDate": "2026-04-21T22:00:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759536398245001mwaT", "sessionCode": "S721", "sessionTitle": "How Agentic AI Answers Mission-Critical CX Questions While You Sleep", "sessionStartTime": "2026-04-21T22:00:00.000+00:00", "sessionEndTime": "2026-04-21T23:00:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/15780950372440011K97_1755878727513001as26/master/jcr:content", "companyName": "Quantum Metric", "companyUrl": "", "facebookId": "", "globalFullName": "Mario Ciabarra", "globalJobtitle": "Founder & CEO", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/15780950372440011K97/attprofile/Mario-Ciabarra_1772768122661001yi3M.jpg", "speakerId": "15780950372440011K97_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/mariociabarra/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "How Agentic AI Answers Mission-Critical CX Questions While You Sleep", "sessionId": "1759536398245001mwaT", "sessionCode": "S721", "sessionStartTime": "2026-04-21T22:00:00.000+00:00", "sessionEndTime": "2026-04-21T23:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/how-agentic-ai-answers-missioncritical-cx-question-s721.html", "sessionTimeId": "1770133889521001lCmQ", "isIpod": true, "cardSponsorText": "" } ], "description": "Mario Ciabarra is the Founder and CEO of Quantum Metric, the agentic digital analytics platform designed to help enterprises quickly understand and act on customer behavior. 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Today, Quantum Metric captures insights from 50% of the world\u2019s internet users, supporting 9 billion sessions monthly for the world\u2019s leading brands in retail, travel, healthcare, and finance.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/analytics", "title": "Analytics", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1618339342093001A8mt_1755878727513001as26/master/jcr:content", "companyName": "Quantum Metric", "companyUrl": "", "facebookId": "", "globalFullName": "Jacob Canaan", "globalJobtitle": "Chief Product Officer", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1618339342093001A8mt/attprofile/Jacob-Canaan_1772768152517001yG9s.jpg", "speakerId": "1618339342093001A8mt_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/jake-canaan-0711bb31/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "How Agentic AI Answers Mission-Critical CX Questions While You Sleep", "sessionId": "1759536398245001mwaT", "sessionCode": "S721", "sessionStartTime": "2026-04-21T22:00:00.000+00:00", "sessionEndTime": "2026-04-21T23:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/how-agentic-ai-answers-missioncritical-cx-question-s721.html", "sessionTimeId": "1770133889521001lCmQ", "isIpod": true, "cardSponsorText": "" } ], "description": "Jake Canaan is Chief Product Officer at Quantum Metric, the leader in agentic digital analytics for the enterprise. He leads the evolution of the company\u2019s digital analytics platform, including the development of its agentic AI capabilities through Felix Agentic, which deliver contextual, AI-driven understanding of customer behavior across digital journeys. Jake brings a customer-first approach to product leadership shaped by deep collaboration with digital, product, and analytics teams at global enterprise organizations. As Chief Product Officer, he focuses on translating real-world customer and business challenges into product capabilities that help teams quickly understand why customer behavior changes, align on priorities, and act with greater speed and confidence across complex digital experiences.\n" } ], "sessionTimeId": "1770133889521001lCmQ", "isFeatured": false, "isIpod": true }, { "title": "5x AI Citations. Faster Launches. 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Her frameworks eliminate mundane, repetitive tasks, increase production velocity, and enable high-variation content at scale.\n\nHer team's approach integrates platforms including Adobe Firefly, Writer.com, Norm.AI, Knak, and Workfront to streamline strategy, planning, creation, distribution, and insights, continuously looping learnings back through automation and contextual intelligence to strengthen every iteration. Last year, through AI and process efficiencies, she shortened SLA turnaround times and created 23% more capacity without adding headcount. In 2026, the focus shifts from speed to transformation. 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He and his team are building AI-first solutions that make content creation faster, personalization effortless, and optimization intelligent \u2014 all while ensuring compliance with brand guidelines, legal requirements, and content authenticity standards in the age of AI.\nBefore Adobe, Alok served as SVP & Head of Products, Security Business at Coalition, Inc. \u2014 North America's #1 cyber insurance provider. Prior to that, as VP of Products at Box (NYSE: BOX), his teams drove over $250 million in ARR and helped scale the company from $500 million to $1 billion in revenue. At EMC/Syncplicity, he led product for one of the enterprise's earliest cloud-native file sharing and collaboration platforms. He has also held product leadership roles at Productiv (a Series C startup backed by Accel), Proofpoint (NASDAQ: PFPT), CloudPassage (acquired), RSA Security (acquired), and CA Technologies (NASDAQ: AVGO).\n" }, { "tags": [ { "tagId": "caas:events/summit/track/from-volume-to-brand-value-scaling-production-ready-content-for-the-enterprise", "title": "From Volume to Brand Value Scaling Production-Ready Content for the Enterprise", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1708680995724001JkTm_1755878727513001as26/master/jcr:content", "companyName": "Vanguard", "companyUrl": "", "facebookId": "", "globalFullName": "Marissa Gilbert", "globalJobtitle": "Senior IT Delivery Manager, Collaboration Platforms", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1708680995724001JkTm/attprofile/Marissa-Gilbert_1775669302592001g4F3.jpg", "speakerId": "1708680995724001JkTm_1755878727513001as26", "twitterId": "", "linkedInId": "www.linkedin.com/in/marissa-gilbert-69128211", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Modernizing Marketing at Vanguard: Scaling AI with Governance and Humans in the Loop", "sessionId": "1766015370841001ffga", "sessionCode": "S406", "sessionStartTime": "2026-04-21T23:30:00.000+00:00", "sessionEndTime": "2026-04-22T00:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/how-vanguard-reimagined-marketing-withgenstudiofor-s406.html", "sessionTimeId": "1768597224952001caP4", "isIpod": true, "cardSponsorText": "" } ], "description": "Marissa Gilbert joined Vanguard in 2022 and is a Senior IT Delivery Manager in Corporate Systems leading a team that empowers Crew to enhance their creative and design workflows through AI and technology platforms such as Adobe Creative Cloud, Firefly, and GenStudio. In 2024, Marissa and her team successfully implemented Adobe Firefly, marking a significant milestone in Vanguard's Creative AI journey. When she\u2019s not at work, Marissa loves being a mom, spending time with her family, and traveling. 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Between acting as the pilot, engineer, and navigator, the pressure of the mission can feel immense. You don\u2019t have to explore the void alone! Prepare for liftoff as we share intergalactic tips designed to make Customer Journey Analytics feel like a high-speed slingshot around Jupiter. Explore cosmically powerful storytelling capabilities, expand your horizons through data visualizations, and reach insights at faster than light speed. Whether you\u2019re dealing with a cracked hull or a complex data set, we\u2019ll show you how to solve any problem with the Customer Journey Analytics equivalent of duct tape, tube socks, and ingenuity. 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A Utah native, he enjoys exploring the outdoors and eating his way through local restaurants with his wife and four daughters.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1579810293241001QQhS_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Stephanie Burton", "globalJobtitle": "Principal Expert Solutions Consultant", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1579810293241001QQhS/attprofile/Stephanie-Burton_1769039909165001Hthv.jpg", "speakerId": "1579810293241001QQhS_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/stephanie-burton123/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Insights Beyond the Stars: Galactic Customer Journey Analytics Tips & Tricks", "sessionId": "1758948767368001hTAT", "sessionCode": "S103", "sessionStartTime": "2026-04-21T23:30:00.000+00:00", "sessionEndTime": "2026-04-22T00:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/insights-beyond-the-stars-galactic-customer-journe-s103.html", "sessionTimeId": "1768868455482001Nmi6", "isIpod": true, "cardSponsorText": "" } ], "description": "Stephanie Burton is a Principal Expert Solutions Consultant with over 20 years of experience in the digital industry, dedicated to helping organizations master the complexities of modern measurement. 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This behind the scenes showcased many elements of Shlesinger\u2019s creative process and was a tribute to a fan base who show their loyalty by creating their own Iliza inspired swag to wear to her shows.\n\nIn addition to her stand-up, Iliza has appeared on the big and small screen. She recently wrote and will star in the upcoming romantic dramedy Chasing Summer directed by award-winning filmmaker Josephine Decker. After losing both her job and boyfriend, Jamie retreats to her small Texas hometown where friends and flings from a fateful high school summer turn her life upside down. The film premiered at the Sundance Film Festival 2026.\n\nIliza also wrote, executive produced, and starred in the romantic comedy film, Good On Paper, which was based on Iliza\u2019s own dating experience, and is streaming on Netflix. Shlesinger also starred opposite Mark Wahlberg in Netflix\u2019s Spenser Confidential, directed by Peter Berg.\n\nIn 2023, She played Shay Marigold in the popular MAX series, The Righteous Gemstones. In 2020, she co-starred along with Shia Labeouf and Vanessa Kirby in the indie feature Pieces of a Woman and premiered The Iliza Shlesinger Sketch Show on Netflix. In 2018, she co-starred in Instant Family, starring Mark Wahlberg and Rose Byrne. Her other credits include Hulu\u2019s Dollface and Amazon Prime\u2019s Bosch. In 2023, Iliza released her latest & second book All Things Aside: Absolutely Correct Opinions, a collection of hilarious and insightful essays about the exasperating issues of everyday life. In 2017, she released Girl Logic: The Genius and the Absurdity (Hachette Book Group) a subversively funny collection of essays and observations on a confident woman's approach to friendship, singlehood, and relationships.\n\nOn her podcast AIA: Ask Iliza Anything, Iliza offers up her unique perspective to listeners, answering their questions on virtually any topic. The comedian can currently be found on her Iliza! Live tour. 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This behind the scenes showcased many elements of Shlesinger\u2019s creative process and was a tribute to a fan base who show their loyalty by creating their own Iliza inspired swag to wear to her shows.\n\nIn addition to her stand-up, Iliza has appeared on the big and small screen. She recently wrote and will star in the upcoming romantic dramedy Chasing Summer directed by award-winning filmmaker Josephine Decker. After losing both her job and boyfriend, Jamie retreats to her small Texas hometown where friends and flings from a fateful high school summer turn her life upside down. The film premiered at the Sundance Film Festival 2026.\n\nIliza also wrote, executive produced, and starred in the romantic comedy film, Good On Paper, which was based on Iliza\u2019s own dating experience, and is streaming on Netflix. 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For the past 10 years, she has led bold, complex transformations across EMEA, uniting stakeholders and converting strategy into measurable impact. With deep expertise across the Adobe Experience Cloud, she is praised for her structured approach, high standards, and pragmatic problem solving. 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Driven by expectations for immediacy, personalization and rich experiences, the mobile channels have evolved drastically, and brands must rethink how mobile messaging fits within the broader customer journey.\n\nIn this session, Adobe ISV Platinum Partner, Sinch, a world leader in mobile messaging - and Google, the global driver of RCS , will showcase how you can leverage traditional SMS and the rapidly growing RCS channel to create immersive, secure and immediate mobile experience that cut through the noise and open for new types of customer engagement.\n\nAttendees will further learn how to connect mobile messaging with real-time customer signals, orchestration cross channel journeys and deliver personalized experiences at scale while maintaining global compliance and reliability. We'll also examine how the emerging conversational AI-driven messaging interactions open for new use cases for mobile experiences.\n\nWalk away with a clear understanding of how to design a flexible, future ready messaging strategy built for what's next.\n\nKey Takeaways:\n\n\n\tUnderstand how mobile messaging has evolved into a core engagement channel\n\tLearn how to orchestrate mobile messaging within cross-channel customer journeys\n\tDiscover how RCS enables richer branded customer experiences\n\tSee how real-time data and personalization transform messaging into a true engagement channel\n\tGain a framework for building a flexible messaging strategy\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Sinch for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/futureproofing-customer-engagement-through-messagi-s718.html", "backgroundImage": 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It\u2019s where discovery happens, conversations shape perception, products evolve in real time, and customer relationships are formed in the open.\n\nIn this joint session, leaders from Adobe and Sprinklr share how the role of social has fundamentally changed - and what brands must do to keep up. 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Anish has 15 years of experience in the MarTech space having successfully helped large brands and agencies build and evolve their social programs.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1564172751409001mIo9_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Lindsay Munro", "globalJobtitle": "Director, Social Operations, Response, and Care", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1564172751409001mIo9/attprofile/Lindsay-Munro_1773336475508001nAwA.jpg", "speakerId": "1564172751409001mIo9_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/munrol/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Bridging the Gap Between Digital and Social Touchpoints ", "sessionId": "1759536704441001qwVJ", "sessionCode": "S728", "sessionStartTime": "2026-05-24T20:00:00.000+00:00", "sessionEndTime": "2026-05-24T21:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/bridging-the-gap-between-digital-and-social-touchp-s728.html", "sessionTimeId": "1771021297651001QxOk", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "Lindsay Munro is Director of Social Operations, Response & Care at Adobe, where she leads the global operating model that powers Adobe\u2019s social ecosystem. She oversees social operations, community engagement, care and response, and the infrastructure that enables high-impact social programs across brand, product, and major global events. Lindsay has led large-scale social strategy and execution for flagship moments including Adobe MAX, Summit, and Cannes Lions, and specializes in building scalable systems that connect creators, communities, and brand storytelling to deliver measurable business impact.\n" } ], "cardSponsorText": "Favorite this session to get notified when it's available to watch.", "sessionTimeId": "1771021297651001QxOk", "isFeatured": false, "isIpod": true }, { "title": "Why Your Adobe AI Needs Digital Sight to Predict User Intent", "tags": [ { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/summit/track/orchestrating-experiences-with-ai-agents", "title": "Orchestrating Experiences with AI Agents", "description": "" }, { "tagId": "caas:events/business-type/large-enterprise", "title": "Large Enterprise", "description": "" }, { "tagId": "caas:events/summit/playlist/ai-trends", "title": "AI Trends", "description": "" }, { "tagId": "caas:events/industry/high-tech", "title": "High Tech", "description": "" }, { "tagId": "caas:events/summit/playlist/agentic-ai", "title": "Agentic AI", "description": "" }, { "tagId": "caas:events/products/aep-agent-orchestrator", "title": "Adobe Experience Platform Agent Orchestrator", "description": "" }, { "tagId": "caas:events/summit/track/analytics", "title": "Analytics", "description": "" }, { "tagId": "caas:events/industry/retail", "title": "Retail", "description": "" }, { "tagId": "caas:events/summit/content-category/thought-leadership", "title": "Thought Leadership", "description": "" }, { "tagId": "caas:events/summit/playlist/analytics", "title": "Analytics", "description": "" }, { "tagId": "caas:events/products/adobe-journey-optimizer", "title": "Adobe Journey Optimizer", "description": "" }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/products/adobe-target", "title": "Adobe Target", "description": "" }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/products/adobe-customer-journey-analytics", "title": "Adobe Customer Journey Analytics", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/products/adobe-experience-platform", "title": "Adobe Experience Platform", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/marketo-engage", "title": "Adobe Marketo Engage", "description": "" }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:events/audience-type/commerce-professional", "title": "Commerce Professional", "description": "" }, { "tagId": "caas:events/industry/financial-services", "title": "Financial Services", "description": "" }, { "tagId": "caas:events/audience-type/product-manager", "title": "Product Manager", "description": null }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/audience-type/executive", "title": "Executive", "description": null } ], "id": "a6ea2505-0186-3ce0-9e20-d3e3ce79c657", "description": "AI now powers nearly every modern digital experience, but if it\u2019s built on traditional analytics, it will always be a static map in a dynamic world. To become truly intelligent, predictive, and human-centered, AI needs digital sight \u2014 a deep understanding of how real people behave, struggle, and succeed in digital journeys. Join Fullstory to learn how structured behavioral data \u2014 the digital sight behind every click \u2014 transforms Adobe AI from an optimization engine into a strategic partner. Learn how leading brands are moving beyond surface-level personalization to infuse their AI with intent, empathy, and foresight, allowing them to anticipate needs, build durable loyalty, and remove friction before revenue disappears.\n\nKey takeaways:\n\n\n\tDiscover how behavioral data enables your AI to not just personalize content but to predict user intent and proactively guide users toward their goals\n\tLearn how enriching your AI with the \u201cwhy\u201d behind user actions closes the empathy gap, reduces friction, and impacts conversion and retention\n\tUnderstand the framework for operationalizing behavioral data to create a continuous feedback loop that makes your entire Adobe technology stack more intelligent, effective, and human-centric\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Fullstory for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/why-your-adobe-ai-needs-digital-sight-to-predict-u-s730.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-2.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/why-your-adobe-ai-needs-digital-sight-to-predict-u-s730", "sortDate": "2026-05-24T20:00:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759536783848001huZn", "sessionCode": "S730", "sessionTitle": "Why Your Adobe AI Needs Digital Sight to Predict User Intent", "sessionStartTime": "2026-05-24T20:00:00.000+00:00", "sessionEndTime": "2026-05-24T21:00:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1742231464501001XMDB_1755878727513001as26/master/jcr:content", "companyName": "Fullstory", "companyUrl": "", "facebookId": "", "globalFullName": "Lee Dallas", "globalJobtitle": "Global Head of Services & Solutions", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1742231464501001XMDB/attprofile/Lee-Dallas_1773354189020001SqpI.jpg", "speakerId": "1742231464501001XMDB_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/leedallas/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Why Your Adobe AI Needs Digital Sight to Predict User Intent", "sessionId": "1759536783848001huZn", "sessionCode": "S730", "sessionStartTime": "2026-05-24T20:00:00.000+00:00", "sessionEndTime": "2026-05-24T21:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/why-your-adobe-ai-needs-digital-sight-to-predict-u-s730.html", "sessionTimeId": "1769801183540001UVW2", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1772739686902001HZya_1755878727513001as26/master/jcr:content", "companyName": "Fullstory", "companyUrl": "", "facebookId": "", "globalFullName": "Lane Greer", "globalJobtitle": "Sr. Mgr; Strategic Solutions Specialists", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1772739686902001HZya/attprofile/Lane-Greer_1773354134650001Pb1u.jpg", "speakerId": "1772739686902001HZya_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/lanegreer", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Why Your Adobe AI Needs Digital Sight to Predict User Intent", "sessionId": "1759536783848001huZn", "sessionCode": "S730", "sessionStartTime": "2026-05-24T20:00:00.000+00:00", "sessionEndTime": "2026-05-24T21:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/why-your-adobe-ai-needs-digital-sight-to-predict-u-s730.html", "sessionTimeId": "1769801183540001UVW2", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "Lane Greer has spent the past eight years at Fullstory helping define what it means to deliver meaningful digital value. As a key leader behind the company\u2019s Success, Onboarding, and Solutions functions, he brings a unique 360-degree view of the customer lifecycle. Lane\u2019s work is grounded in the belief that value is not a vendor-defined metric, but a customer-defined outcome. By connecting complex technical environments to the specific business results customers care about most, he helps organizations move beyond implementation to achieve lasting, high-value impact. Prior to Fullstory, Lane held roles at Google and Accenture, where he specialized in cloud-first transformation initiatives.\n" } ], "cardSponsorText": "Favorite this session to get notified when it's available to watch.", "sessionTimeId": "1769801183540001UVW2", "isFeatured": false, "isIpod": true }, { "title": "Adobe\u2019s Approach to Safe, Effective Data Collaboration ", "tags": [ { "tagId": "caas:events/audience-type/it", "title": "IT", "description": null }, { "tagId": "caas:events/summit/playlist/customer-data-management", "title": "Customer Data Management", "description": "" }, { "tagId": "caas:events/business-type/large-enterprise", "title": "Large Enterprise", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:events/summit/track/customer-data-management-and-collaboration", "title": "Customer Data Management and Collaboration", "description": "" }, { "tagId": "caas:events/summit/content-category/case-use-study", "title": "Case Use Study", "description": "" }, { "tagId": "caas:events/products/adobe-real-time-cdp", "title": "Adobe Real-Time CDP", "description": null }, { "tagId": "caas:events/products/adobe-real-time-cdp-b2b-edition", "title": "Adobe Real-Time CDP B2B Edition", "description": "" }, { "tagId": "caas:events/technical-level/intermediate", "title": "Intermediate", "description": null }, { "tagId": "caas:events/industry/retail", "title": "Retail", "description": "" }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/business-type/b2c", "title": "Business-to-Consumer", "description": null }, { "tagId": "caas:events/audience-type/marketer", "title": "Marketer", "description": null }, { "tagId": "caas:events/business-type/b2b", "title": "Business-to-Business", "description": null }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/business-type/smb", "title": "Small and Midsize Business", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/products/adobe-experience-platform", "title": "Adobe Experience Platform", "description": "" }, { "tagId": "caas:events/audience-type/campaign-manager", "title": "Campaign Manager", "description": null }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/real-time-cdp-collaboration", "title": "Adobe Real Time CDP Collaboration", "description": "" }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/audience-type/executive", "title": "Executive", "description": null } ], "id": "798fba44-fc60-3812-9558-b84bdd7a69a8", "description": "Now that first-party data has proven its value and you\u2019ve refined it within your CDP, what\u2019s next? 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She currently leads GTM Optimization and Transformation in Marketing at ServiceNow, where she ensures the people, process, and technology foundations connect digital marketing, customer lifecycle, and revenue performance across a global, matrixed organization. Britt\u2019s work sits at the intersection of marketing, technology, data, and operating design. She is known for taking fragmented, function-led execution and rebuilding it into governed, insight-driven systems that enable teams to move faster, make better decisions, and scale with confidence. Her focus is not on tools for their own sake, but on how platforms like Adobe become catalysts for clarity, alignment, and sustained growth when paired with the right strategy, data models, and ways of working. Over the course of her career, Britt has led enterprise-scale transformations spanning growth marketing, lifecycle strategy, marketing operations, analytics, and customer experience. 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He is driving cross channel content analysis capabilities, including Mobile Content Analytics, to help brands connect creative decisions with measurable outcomes.\n\nCody brings product management experience from Nike, where he worked on content supply chain and personalization initiatives, and from a SaaS startup delivering AI driven workforce analytics. He holds a master\u2019s degree from Carnegie Mellon University\u2019s Tepper School of Business, concentrating in Artificial Intelligence in Business, and a bachelor\u2019s from DePauw University, where he played football. Cody enjoys running marathons and cheering for Indianapolis sports teams.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/analytics", "title": "Analytics", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1742135332683001cfr5_1755878727513001as26/master/jcr:content", "companyName": "Wyndham Hotels & Resorts", "companyUrl": "", "facebookId": "", "globalFullName": "Katie Makin", "globalJobtitle": 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notified when it's available to watch.", "sessionTimeId": "1768614144177001Ssnq", "isFeatured": false, "isIpod": true }, { "title": "Powering the Play: How Dick\u2019s Sporting Goods Wins with Athlete-Centric Innovation", "tags": [ { "tagId": "caas:events/summit/track/customer-engagement", "title": "Customer Engagement", "description": "" }, { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/summit/playlist/customer-data-management", "title": "Customer Data Management", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:events/summit/track/customer-data-management-and-collaboration", "title": "Customer Data Management and Collaboration", "description": "" }, { "tagId": "caas:events/summit/content-category/case-use-study", "title": "Case Use Study", "description": "" }, { "tagId": 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By shifting the paradigm from selling products to fueling performance, Dick\u2019s Sporting Goods\u2014in partnership with Globant\u2014has redefined what it means to put the customer at the center of the digital ecosystem.\n\nJoin leaders from Globant and Dick\u2019s Sporting Goods for a deep dive into the strategy and technology behind a truly athlete-centric experience. We will explore how a unified data strategy and Adobe Experience Cloud empower the brand to meet athletes where they are\u2014from the court to the trailhead.\n\nKey takeaways:\n\n\n\tThe Athlete-First Mindset: How to pivot organizational culture from product-centric to persona-centric.\n\tThe Tech Stack in Action: A look at how DSG integrated tools to create seamless, personalized journeys across web, app, and in-store.\n\tWinning Results: Real-world insights into how prioritizing the athlete\u2019s journey drives long-term loyalty and measurable ROI.\n\n\nBy clicking add to schedule, I agree the Adobe family of companies may share my contact information with Globant for marketing purposes.\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/powering-the-play-how-dicks-sporting-goods-wins-wi-s731.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-12.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/powering-the-play-how-dicks-sporting-goods-wins-wi-s731", "sortDate": "2026-05-24T21:30:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759536963699001xKA7", "sessionCode": "S731", "sessionTitle": "Powering the Play: How Dick\u2019s Sporting Goods Wins with Athlete-Centric Innovation", "sessionStartTime": "2026-05-24T21:30:00.000+00:00", "sessionEndTime": "2026-05-24T22:30:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1772728280339001jA7T_1755878727513001as26/master/jcr:content", "companyName": "Dick's Sporting Goods", "companyUrl": "", "facebookId": "", "globalFullName": "Saad Farooq", "globalJobtitle": "VP of Engineering ", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1772728280339001jA7T/attprofile/Saad-Farooq_1773312248882001PP9m.jpg", "speakerId": "1772728280339001jA7T_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/saad-farooq-25709046/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Powering the Play: How Dick\u2019s Sporting Goods Wins with Athlete-Centric Innovation", "sessionId": "1759536963699001xKA7", "sessionCode": "S731", "sessionStartTime": "2026-05-24T21:30:00.000+00:00", "sessionEndTime": "2026-05-24T22:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/powering-the-play-how-dicks-sporting-goods-wins-wi-s731.html", "sessionTimeId": "1771352179661001UPP6", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "Saad Farooq is VP of Engineering at DICK'S Sporting Goods, where he leads full-stack e-commerce engineering and Marketing Technology across Dick's flagship, Golf Galaxy, and Public Lands brands. His portfolio spans Mobile, Web, APIs, and MarTech capabilities including Identity, Loyalty, Retail Media, and Personalization \u2014 powering seamless digital experiences for millions of sports and outdoor enthusiasts. Before joining Dick's, Saad served as Head of Engineering for Web3 Discovery & Community at Coinbase, where he helped shape the future of decentralized technology. Prior to that, he spent over five years at Amazon, leading engineering for Alexa Voice Mobile Platform and Amazon's Last Mile Delivery infrastructure \u2014 building distributed systems at massive scale. With a career defined by leading high-impact engineering teams across retail, fintech, and big tech, Saad brings deep expertise in scaling digital platforms and driving innovation at the intersection of technology and consumer experience.\n" }, { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/summit/track/content-supply-chain-for-the-ai-world", "title": "Content Supply Chain for the AI World", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1768582105729001OMm5_1755878727513001as26/master/jcr:content", "companyName": "Globant", "companyUrl": "", "facebookId": "", "globalFullName": "Cecilie Burleson", "globalJobtitle": "MarTech Leader - North America", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1768582105729001OMm5/attprofile/Cecilie-Burleson_1773312410955001attw.jpg", "speakerId": "1768582105729001OMm5_1755878727513001as26", "twitterId": "", "linkedInId": "", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Powering the Play: How Dick\u2019s Sporting Goods Wins with Athlete-Centric Innovation", "sessionId": "1759536963699001xKA7", "sessionCode": "S731", "sessionStartTime": "2026-05-24T21:30:00.000+00:00", "sessionEndTime": "2026-05-24T22:30:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/powering-the-play-how-dicks-sporting-goods-wins-wi-s731.html", "sessionTimeId": "1771352179661001UPP6", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "Cecilie Burleson is MarTech Strategy Leader at GUT and a seasoned marketing technology executive with over a decade of experience driving business transformation through data-driven strategy and innovation. Most recently at EY, Cecilie served as Senior Manager of Technology Consulting, where she led MarTech assessments and implementations, developed marketing technology scorecards across activation, identity, decisioning, and personalization, and presented at Adobe Summit on behalf of EY. She has advised Fortune 500 clients on AdTech, privacy, and customer data platforms \u2014 helping organizations build unified customer profiles and end-to-end marketing ecosystems. Cecilie's deep expertise spans paid, earned, and owned channels \u2014 including web, email, social, mobile, search, and offline \u2014 with a proven ability to optimize spend, improve conversion rates, and grow customer lifetime value. 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Her work spans some of the most recognizable names across industries \u2014 from driving enterprise-scale personalization at AARP and leading AEM migration at Abbott Laboratories, to spearheading content supply chain modernization at Loblaw Companies \u2014 bringing deep, cross-sector fluency to every engagement. She specializes in helping organizations connect their existing tools to Adobe's ecosystem, design customer journeys that reach the right person through the right channel at the right moment, and design workflows that give marketers the speed and autonomy to actually hit their goals. She brings a rare fluency across both worlds \u2014 ensuring that what gets built is not just technically sound, but something a marketer can actually use. An AEM Champion (2025\u20132026), Vidy is recognized by Adobe for her community contributions and deep expertise across Experience Cloud. 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At Adobe, he brings sharp strategic thinking to the intersection of tech, data, and AI\u2014shaping go\u2011to\u2011market strategy, messaging, and executive\u2011level thought leadership for Real-Time Customer Data Platform, B2B Edition. His work consistently fuels revenue growth through modern marketing motions across digital, CRM, search, social, events, and more.\n\n\nWith deep experience guiding GTM for high\u2011stakes B2B tech across industries\u2014from financial services to retail to healthcare\u2014Matthew excels at translating technical data and AI capabilities into clear, compelling value. A UC San Diego graduate (Cum Laude, Department Honors) and former professional ultimate frisbee athlete, he brings equal parts discipline, creativity, and competitive spirit to every challenge. 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With extensive experience supporting global life sciences companies, he brings a practical, business-first perspective to digital transformation in complex enterprise environments.\n" } ], "cardSponsorText": "Favorite this session to get notified when it's available to watch.", "sessionTimeId": "1769024320593001HOk8", "isFeatured": false, "isIpod": true }, { "title": "Building NFL Engagement with Optimization Best Practices in Adobe Target", "tags": [ { "tagId": "caas:events/summit/track/customer-engagement", "title": "Customer Engagement", "description": "" }, { "tagId": "caas:events/audience-type/web-analyst", "title": "Web Analyst", "description": null }, { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/audience-type/channel-marketer", "title": "Channel Marketer", "description": null }, { "tagId": "caas:events/summit/playlist/customer-engagement", "title": "Customer Engagement", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/summit/content-category/case-use-study", "title": "Case Use Study", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/products/adobe-target", "title": "Adobe Target", "description": "" } ], "id": "b5cce38e-7684-341e-a9bb-cfcee9f4accd", "description": "The Green Bay Packers share how they have refined their optimization program using Adobe Target to better understand fan intent, improve engagement, and drive meaningful business outcomes. 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He defines product roadmaps, leads cross-platform analytics initiatives (including conversational analytics and AI agent integration), and drives product discovery and requirements definition for enterprise implementations.\n\nBefore joining Adobe Product Management, Brian served as an Adobe Principal Business Consultant for CJA. Prior to that, he worked as an Adobe Business Consultant for retail and technology clients from 2011 to 2016.\n\nBrian specializes in product management, data analytics, and analytics engineering. His expertise spans product strategy, user-centric development, data modeling, and modern data stack technologies. 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He focuses on driving product partnerships with strategic partners to unlock use cases that deliver value to mutual customers. Siddhartha has experience across various functions, including product evangelism and sales, and brings considerable expertise from working closely with customers in different regions such as ANZ, APAC, and now the US with Adobe. He is excited to learn about how the co-innovation between Adobe and some of it\u2019s partners can bring more value to our customers. Siddhartha is a software engineer at heart where he started his career journey and later honed his business skills through an MBA from a leading institute in India.\n \n" } ], "cardSponsorText": "Favorite this session to get notified when it's available to watch.", "sessionTimeId": "1771452162093001q4JM", "isFeatured": false, "isIpod": true }, { "title": "Adobe Experience Manager Rockstar -- 10th Anniversary", "tags": [ { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/audience-type/it", "title": "IT", "description": null }, { "tagId": "caas:events/summit/content-category/tips-and-tricks", "title": "Tips and Tricks", "description": "" }, { "tagId": "caas:events/business-type/large-enterprise", "title": "Large Enterprise", "description": "" }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:events/products/adobe-experience-manager-sites", "title": "Adobe Experience Manager Sites", "description": "" }, { "tagId": "caas:events/products/adobe-experience-manager", "title": "Adobe Experience Manager", "description": "" }, { "tagId": "caas:events/audience-type/developer", "title": "Developer", "description": null }, { "tagId": "caas:events/summit/playlist/content-management", "title": "Content Management", "description": "" }, { "tagId": "caas:events/summit/track/brand-visibility-and-content-management-in-the-agentic-web", "title": "Brand Visibility and Content Management in the Agentic Web", "description": "" }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/products/adobe-experience-manager-assets", "title": "Adobe Experience Manager Assets", "description": "" }, { "tagId": "caas:events/business-type/b2c", "title": "Business-to-Consumer", "description": null }, { "tagId": "caas:events/audience-type/marketer", "title": "Marketer", "description": null }, { "tagId": "caas:events/business-type/b2b", "title": "Business-to-Business", "description": null }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/business-type/smb", "title": "Small and Midsize Business", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/products/adobe-experience-manager-forms", "title": "Adobe Experience Manager Forms", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:events/audience-type/product-manager", "title": "Product Manager", "description": null }, { "tagId": "caas:events/audience-type/content-manager", "title": "Content Manager", "description": "" }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/audience-type/executive", "title": "Executive", "description": null } ], "id": "b252f726-a500-3c86-892d-216e53e72ca0", "description": "Come celebrate 10 years of Experience Manager Rockstar! 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He specializes in articulating sophisticated use cases, demonstrating advanced platform capabilities, and aligning Adobe solutions to nuanced data, segmentation, and orchestration requirements.\n\nJoseph brings extensive experience in enterprise campaign architecture, audience modeling, workflow strategy, ross-channel engagement frameworks and marketing operational efficiencies. He is particularly adept at navigating highly integrated marketing ecosystems and translating intricate technical requirements into scalable customer journey strategies.\n\nBefore joining Adobe, Joseph served as a Senior Director of Marketing Operations across globally recognized agency networks, directing end-to-end MarTech initiatives that included campaign system optimization, data schema governance, audience strategy design, and operational transformation across global organizations. 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However, these benefits come with risks that need to be managed. This peer-led session will demonstrate AI's impact on B2B marketing with practical examples tied to business metrics like CTR, lead velocity, and campaign SLAs. 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I help customers get the most out of Marketo Engage by driving product adoption and building strong user communities. I lead the Adobe Marketo Engage Champion Program and Marketo User Groups, which are two of the best places that marketing automation professionals can learn, share, and grow together. I love connecting people and ideas through hosting Adobe events, including the Adobe Champion Forum, Experience Maker Awards, and more. Supporting events and programs that empower users to succeed is what I do best. Collaboration is at the heart of my work, and I\u2019m always looking for new ways to bring people together. Outside of work, you\u2019ll find me traveling, catching live music, or exploring the ski slopes in winter and the golf course in summer. For me, it\u2019s all about building relationships and making an impact both inside and outside Adobe.\n" }, { "tags": [ { "tagId": "caas:events/speaker-type/skill-exchange", "title": "Skill Exchange", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/marketo-engage", "title": "Adobe Marketo Engage", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/summit/track/b2b-customer-journeys", "title": "B2B Customer Journeys", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/summit/area-of-expertise/marketing-technologist", "title": "Marketing Technologist", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1734115534144001HXVH_1755878727513001as26/master/jcr:content", "companyName": "Revenue Pulse", "companyUrl": "", "facebookId": "", "globalFullName": "Lucas Gon\u00e7alves Machado", "globalJobtitle": "VP of AI & Automation", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1734115534144001HXVH/attprofile/Lucas-Goncalves-Machado_1767826141994001UtnQ.jpg", "speakerId": "1734115534144001HXVH_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/lucasgonmachado/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Skill Exchange: AI Prioritization Framework and Playbook for Marketo Engage", "sessionId": "1759193186940001Rf1a", "sessionCode": "S907", "sessionStartTime": "2026-05-25T00:00:00.000+00:00", "sessionEndTime": "2026-05-25T01:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/skill-exchange-ai-prioritization-framework-and-pla-s907.html", "sessionTimeId": "1768427824060001HLUB", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "Lucas is the VP of AI & Automation at Revenue Pulse, where he leads AI adoption across Marketing Operations and RevOps\u2014helping teams embed AI into Marketo Engage workflows to improve efficiency, scale personalization, and accelerate pipeline outcomes. His work is grounded in measurable impact, tying AI initiatives to business metrics such as CTR/CTOR, lead velocity, and campaign SLA performance, while ensuring programs remain operationally sustainable.\n\nA Marketo Certified Architect and Adobe Marketo Champion, Lucas specializes in AI-enabled marketing automation strategy, including risk-based governance (PII handling, brand voice, bias, hallucinations, and human-in-the-loop approvals), AI-powered persona and segment classification, webhook-based integrations, and lifecycle-aligned scoring. He helps organizations move from experimentation to production by prioritizing the right use cases, defining guardrails, and building repeatable playbooks that admins can maintain.\n\nBeyond his corporate role, Lucas co-leads the Brazil Marketo User Group (BRMUG) and is an active contributor to the global MOPs and RevOps communities. With a background in Applied Mathematics from UNICAMP and AI certifications from the Marketing AI Institute, he combines technical rigor with practical operator experience to deliver responsible, high-velocity AI in B2B marketing automation." }, { "tags": [ { "tagId": "caas:events/speaker-type/skill-exchange", "title": "Skill Exchange", "description": "" }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/marketo-engage", "title": "Adobe Marketo Engage", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/summit/area-of-expertise/marketing-operations", "title": "Marketing Operations", "description": "" }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" }, { "tagId": "caas:events/summit/track/ai-innovation-and-leadership-trends", "title": "AI, Innovation, and Leadership Trends", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1708452692634001WhtD_1755878727513001as26/master/jcr:content", "companyName": "Bonterra", "companyUrl": "", "facebookId": "", "globalFullName": "Karina Vidal", "globalJobtitle": "Sr. Manager, Marketing Operations and Automation", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1708452692634001WhtD/attprofile/Karina-Vidal_1767825828437001kCwG.jpg", "speakerId": "1708452692634001WhtD_1755878727513001as26", "twitterId": "", "linkedInId": "https://www.linkedin.com/in/karina-vidal-google/", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "Skill Exchange: AI Prioritization Framework and Playbook for Marketo Engage", "sessionId": "1759193186940001Rf1a", "sessionCode": "S907", "sessionStartTime": "2026-05-25T00:00:00.000+00:00", "sessionEndTime": "2026-05-25T01:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/skill-exchange-ai-prioritization-framework-and-pla-s907.html", "sessionTimeId": "1768427824060001HLUB", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "An Adobe Marketo Engage Champion, marketing strategist, operator, and builder who thrives at the intersection of AI innovation, revenue growth, and operational excellence.\n\nWith nearly a decade of experience leading marketing initiatives across enterprise organizations and high-growth startups, Karina has built a career transforming complex challenges into scalable, data-driven systems that accelerate business performance.\n\nHer journey in AI began as the Co-Founder of Citiskopes, an AI-powered itinerary builder that leveraged machine learning to personalize travel experiences in real time. That experience ignited a passion for using emerging technologies to rethink how marketing teams operate, scale, and innovate. Today, Karina continues that mission by integrating AI into operational frameworks, enhancing strategic decision-making, and enabling teams to shift from execution to true strategy.\n\nAn Adobe Marketo Engage Champion, Karina brings deep expertise in marketing automation, lifecycle design, and customer experience orchestration. She has partnered closely with cross-functional leaders across Sales, Product, Revenue Operations, and Customer Experience to architect systems that increase efficiency, reduce costs, and deliver measurable revenue impact.\n\nThroughout her career, Karina has supported global brands including Microsoft, Nissan, Ford, State Farm, The Washington Nationals, UNIQLO, Latin Fashion Week, and innovative startups such as Citiskopes. 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At the same time, organizations are modernizing Centers of Excellence into Centers of Intelligence that align security, data, legal, IT, and business teams around a shared operating model for responsible AI adoption.\n\nKey takeaways:\n\n\n\tExplore how secure-by-design AI platforms enable faster deployment, higher adoption, lower operational risk, and stronger ROI\n\tPractical frameworks for embedding security and governance without slowing innovation and turning trust into a strategic advantage\n\n", "cardUrl": "https://business.adobe.com/summit/2026/sessions/from-pilots-to-platforms-scaling-secure-trusted-ai-s852.html", "backgroundImage": "https://business.adobe.com/content/dam/dx/us/en/summit/2026/sessions/summit26-generic-session-image-2.jpg", "cardPagePath": "/content/floodgate-pink-dx/us/en/summit/2026/sessions/from-pilots-to-platforms-scaling-secure-trusted-ai-s852", "sortDate": "2026-05-25T00:00:00.000+00:00", "contentTypeTagId": "caas:content-type/event-session", "cardStyle": "caas:card-style/event-session", "isFeaturedCard": false, "sessionId": "1759120367736001yFHC", "sessionCode": "S852", "sessionTitle": "From Pilots to Platforms: Scaling Secure, Trusted AI for Enterprise ROI", "sessionStartTime": "2026-05-25T00:00:00.000+00:00", "sessionEndTime": "2026-05-25T01:00:00.000+00:00", "sessionDuration": "60", "eventSpeakers": [ { "tags": [ { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/speaker-type/session", "title": "Session", "description": null }, { "tagId": "caas:events/summit/track/orchestrating-experiences-with-ai-agents", "title": "Orchestrating Experiences with AI Agents", "description": "" }, { "tagId": "caas:events/speaker-event/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:content-type/event-speaker", "title": "Event Speaker", "description": null }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/products/aep-agent-orchestrator", "title": "Adobe Experience Platform Agent Orchestrator", "description": "" }, { "tagId": "caas:card-style/single-tall-image", "title": "Single Tall Image", "description": "" } ], "speakerPath": "/content/experience-fragments/floodgate-pink-dx/us/en/summit/2026/speakers/1550602771814001JdQ2_1755878727513001as26/master/jcr:content", "companyName": "Adobe", "companyUrl": "", "facebookId": "", "globalFullName": "Elizabeth A Sexton", "globalJobtitle": "Director of Product Management", "instagramId": "", "backgroundImage": "https://static.rainfocus.com/adobe/as26/att/1550602771814001JdQ2/attprofile/Elizabeth-A-Sexton_1770682390200001qjZY.jpg", "speakerId": "1550602771814001JdQ2_1755878727513001as26", "twitterId": "", "linkedInId": "www.linkedin.com/in/elizabethasexton", "tiktokId": "", "behanceId": "", "youtubeId": "", "blueSkyId": "", "threadsId": "", "speakerSessions": [ { "sessionTitle": "From Pilots to Platforms: Scaling Secure, Trusted AI for Enterprise ROI", "sessionId": "1759120367736001yFHC", "sessionCode": "S852", "sessionStartTime": "2026-05-25T00:00:00.000+00:00", "sessionEndTime": "2026-05-25T01:00:00.000+00:00", "sessionUrl": "https://business.adobe.com/summit/2026/sessions/from-pilots-to-platforms-scaling-secure-trusted-ai-s852.html", "sessionTimeId": "1768614932809001XuCU", "isIpod": true, "cardSponsorText": "Favorite this session to get notified when it's available to watch." } ], "description": "Elizabeth A. Sexton is a Director of Product Management at Adobe, where she leads enterprise trust and innovation for highly regulated industries within Adobe\u2019s Digital Experience business. With deep expertise in global privacy, security, and data protection regulations, Elizabeth helps enterprises align trusted data practices with business growth goals. She brings more than 20 years of cross-functional leadership experience across privacy, healthcare, data management, and clinical research, and is a recognized voice in navigating complex regulatory environments. 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Prior to this role, she served as Corporate Vice President at Microsoft, leading the development of core features for the Microsoft 365 product. She has over 30 years of experience leading global security and product teams, including overseeing Microsoft\u2019s Security Response Center, serving as CISO at Meta and Skype, and building identity standards at Yahoo. She holds a master\u2019s degree in Software Engineering from San Jos\u00e9 State University and a bachelor\u2019s degree in Computer Engineering from the National Institute of Technology, Kurukshetra. 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Prior to OneTrust, Brannon was one of the first employees at AirWatch (acquired by VMware for $1.54 billion in 2014), where he served as Global Director of Sales Engineering and Vice President of Product Marketing.\n" } ], "cardSponsorText": "Favorite this session to get notified when it's available to watch.", "sessionTimeId": "1768614932809001XuCU", "isFeatured": false, "isIpod": true }, { "title": "Marketo Demon Hunting: Slaying Chaos with Data and Automation", "tags": [ { "tagId": "caas:events/audience-type/content-marketer", "title": "Content Marketer", "description": null }, { "tagId": "caas:events/technical-level/general-audience", "title": "General Audience", "description": null }, { "tagId": "caas:events/audience-type/channel-marketer", "title": "Channel Marketer", "description": null }, { "tagId": "caas:events/business-type/b2b", "title": "Business-to-Business", "description": null }, { "tagId": "caas:events/audience-type/digital-marketer", "title": "Digital Marketer", "description": null }, { "tagId": "caas:content-type/event-session", "title": "Event Session", "description": null }, { "tagId": "caas:events/summit/content-category/case-use-study", "title": "Case Use Study", "description": "" }, { "tagId": "caas:events/year/2026", "title": "2026", "description": "" }, { "tagId": "caas:events/industry/high-tech", "title": "High Tech", "description": "" }, { "tagId": "caas:events/summit/playlist/b2b", "title": "B2B", "description": "" }, { "tagId": "caas:events/audience-type/campaign-manager", "title": "Campaign Manager", "description": null }, { "tagId": "caas:events/summit", "title": "Summit", "description": "" }, { "tagId": "caas:events/products/marketo-engage", "title": "Adobe Marketo Engage", "description": "" }, { "tagId": "caas:events/summit/track/b2b-customer-journeys", "title": "B2B Customer Journeys", "description": "" }, { "tagId": "caas:events/session-format/in-person/on-demand-post-event", "title": "On demand post event", "description": null }, { "tagId": "caas:card-style/event-session", "title": "Event Session", "description": "" }, { "tagId": "caas:events/session-format/in-person", "title": "In-Person", "description": null }, { "tagId": "caas:events/session-type/session", "title": "Session", "description": null } ], "id": "a149c337-e073-3afa-8027-215e0115afb7", "description": "In the high stakes world of Marketing Operations, chaos lurks in every corner: rogue data, misaligned audiences, and campaigns that refuse to scale. 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My journey has taken me through many of the different disciplines of marketing operations. My current role as a Solutions Architect at Perficient, I lead clients in strategic enablement and optimization of marketing technology and processes for a streamlined, best-in-class journey for buyers. I specialize in leveraging technology to deliver measurable results and foster business growth through the federation of data. With extensive experience in Adobe Marketo Engage, CRM solutions, Adobe RT-CDP, Adobe AJO, marketing-sales enablement, and data governance. 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