Terms & Conditions

Ivory, an Adobe Tags Co-Pilot

Last Updated: January 13, 2026

Please read these Terms and Conditions ("Terms," "Agreement") carefully before using Ivory, a product of Moonbird AI LLC ("Moonbird," "we," "our," or "us"). By accessing or using Ivory, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the Service.

1. Corporate Information

Legal Name: Moonbird AI LLC

Corporate Address: 310 N Front St, Ste 4-122 Wilmington, NC 28403

Support Email: admin@moonbird.ai

Support Phone: +1 (910) 408-5775

2. Description of Service

Ivory is an AI-powered tag management assistant designed to help users create and manage Adobe Tags (formerly Adobe Launch) components using natural language descriptions. The Service consists of:

  • A browser extension that interfaces with Adobe Tags properties

  • A backend API service that processes requests and interacts with AI systems

  • A web application for account management and additional features

Ivory uses artificial intelligence to generate rule configurations, data elements, conditions, actions, and other Adobe Tags components based on user input.

3. Third-Party Services Disclaimer

3.1 No Affiliation with Adobe

Ivory is an independent third-party tool and is not affiliated with, endorsed by, sponsored by, or officially connected with Adobe Inc. or any of its subsidiaries or affiliates. Adobe, Adobe Tags, Adobe Launch, Adobe Experience Cloud, and Adobe Reactor are trademarks of Adobe Inc.

3.2 Dependency on Third-Party APIs

Ivory integrates with Adobe's Reactor API and other third-party services to provide its functionality. We do not control these external services and cannot guarantee their availability, accuracy, or continued compatibility. You acknowledge and agree that:

  • Adobe may modify, update, or discontinue their APIs at any time without notice

  • Changes to Adobe's systems may temporarily or permanently affect Ivory's functionality

  • We are not responsible for any service interruptions, data loss, or issues arising from changes to Adobe's APIs or services

  • You are responsible for maintaining valid Adobe credentials and appropriate access permissions

3.3 AI-Generated Content

Ivory utilizes artificial intelligence (including Claude by Anthropic) to generate tag configurations. AI-generated content may contain errors, inaccuracies, or unexpected results. You are solely responsible for reviewing, testing, and validating all generated components before deploying them to production environments.

4. Eligibility and Account Registration

4.1 Account Requirements

To use Ivory, you must:

  • Create an account and provide accurate, complete registration information

  • Maintain the security of your account credentials

  • Promptly notify us of any unauthorized access to your account

  • Have valid authorization to access the Adobe Tags properties you intend to use with Ivory

4.2 Account Responsibility

You are responsible for all activities that occur under your account. You agree not to share your account credentials with others or allow others to access your account.

5. Subscription and Payment

5.1 Subscription Plans

Ivory is offered as a paid subscription service. Subscription details, pricing, and features are available on our website and may be updated from time to time.

5.2 Billing

Subscriptions are billed on a monthly recurring basis. By subscribing, you authorize us to charge your designated payment method for all applicable fees.

5.3 Cancellation

You may cancel your subscription at any time through your account settings or by contacting us at admin@moonbird.ai. Upon cancellation:

  • You will retain access to Ivory through the end of your current billing period

  • Your subscription will not renew for subsequent periods

  • No prorated refunds will be provided for the remaining days in your billing period

5.4 Refunds

Refunds for circumstances other than standard cancellation will be handled on a case-by-case basis at our sole discretion. To request a refund, please contact admin@moonbird.ai.

5.5 Price Changes

We reserve the right to modify subscription pricing at any time. Price changes will take effect at the start of your next billing cycle following notice of the change.

5.6 Early Access and Promotional Access

From time to time, we may offer free or discounted access to select users for testing, promotional, or evaluation purposes. Such access is provided at our sole discretion and may be subject to additional terms, time limitations, or conditions as specified at the time of the offer.

6. Data Collection and Usage

6.1 Analytics

We collect analytics data through our backend systems to understand how users interact with Ivory, improve our services, and ensure system reliability. This analytics data may include usage patterns, feature utilization, and performance metrics.

6.2 Prompt Collection

By using Ivory, you acknowledge and agree that we collect and store the prompts you submit to the Service. This data is used to:

  • Improve and enhance Ivory's AI capabilities

  • Develop new features and functionality

  • Train and refine our systems

  • Analyze usage patterns and optimize performance

Prompt data may be reviewed by Moonbird personnel and used in aggregate or anonymized form for product development purposes.

6.3 Opting Out of Prompt Collection

If you wish to opt out of prompt collection, you may request this by contacting admin@moonbird.ai. Opt-out requests will be evaluated on a case-by-case basis, and we will work with you to find an appropriate solution where possible.

6.4 Privacy Policy

Your use of Ivory is also governed by our Privacy Policy, available at [moonbird.ai/privacy]. The Privacy Policy is incorporated into these Terms by reference.

7. Intellectual Property

7.1 Ownership of Ivory

Moonbird retains all right, title, and interest in and to Ivory, including all software, technology, documentation, trademarks, and other intellectual property associated with the Service.

7.2 Ownership of Generated Output

You retain full ownership of all Adobe Tags components, rules, data elements, and other configurations generated through your use of Ivory. We claim no ownership rights over the output created using your prompts and inputs.

7.3 License to Use Ivory

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use Ivory solely for your internal business purposes during your active subscription period.

7.4 Feedback

If you provide us with feedback, suggestions, or ideas regarding Ivory, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use, modify, and incorporate such feedback into our products and services without any obligation to you.

8. Prohibited Conduct

You agree not to:

8.1 Reverse Engineering

Decompile, disassemble, reverse engineer, or attempt to derive the source code, algorithms, or underlying structure of Ivory or any part thereof.

8.2 Reselling or Sublicensing

Sell, resell, rent, lease, sublicense, distribute, or otherwise transfer your rights to use Ivory to any third party, or use Ivory to provide services to third parties without our express written consent.

8.3 Circumventing Limitations

Attempt to bypass, circumvent, or disable any security features, usage limits, access controls, or other restrictions implemented in Ivory.

8.4 Unauthorized Access

Access or attempt to access any systems, data, or accounts that you are not authorized to access, including other users' accounts or Moonbird's internal systems.

8.5 Harmful Activities

Use Ivory for any illegal purpose, to transmit malicious code, or in any manner that could damage, disable, or impair the Service or interfere with other users' access to or use of the Service.

8.6 Misrepresentation

Misrepresent your identity, affiliation, or authorization to access Adobe Tags properties or other systems accessed through Ivory.

9. Service Availability

9.1 No Guaranteed Uptime

Ivory is provided on an "as available" basis. We do not guarantee any specific level of uptime, availability, or performance. We will use commercially reasonable efforts to maintain the Service but make no commitments regarding service levels.

9.2 Maintenance and Updates

We may perform maintenance, updates, or modifications to Ivory at any time, which may result in temporary service interruptions. We will endeavor to provide advance notice of planned maintenance when feasible.

9.3 Service Modifications

We reserve the right to modify, suspend, or discontinue any aspect of Ivory at any time, with or without notice. We will not be liable to you or any third party for any modification, suspension, or discontinuation of the Service.

10. Termination

10.1 Termination by You

You may terminate your account at any time by canceling your subscription and ceasing use of Ivory.

10.2 Termination by Us

We reserve the right to suspend or terminate your access to Ivory at any time, with or without cause, and with or without notice. Grounds for termination may include, but are not limited to:

  • Violation of these Terms

  • Fraudulent, abusive, or illegal activity

  • Non-payment of subscription fees

  • Conduct that we determine, in our sole discretion, is harmful to Moonbird, other users, or third parties

Termination decisions will be made on a case-by-case basis, and we may, at our discretion, provide warnings or opportunities to cure violations before termination.

10.3 Effect of Termination

Upon termination:

  • Your license to use Ivory immediately terminates

  • You must cease all use of the Service

  • We may delete your account data in accordance with our data retention policies

  • Provisions of these Terms that by their nature should survive termination will remain in effect

11. Disclaimers

11.1 "As Is" Basis

IVORY IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

11.2 No Warranty of Results

WE DO NOT WARRANT THAT IVORY WILL MEET YOUR REQUIREMENTS, THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, OR THAT THE RESULTS OBTAINED FROM USING IVORY WILL BE ACCURATE, RELIABLE, OR SUITABLE FOR ANY PARTICULAR PURPOSE.

11.3 AI Limitations

YOU ACKNOWLEDGE THAT AI-GENERATED CONTENT MAY CONTAIN ERRORS, INACCURACIES, OR PRODUCE UNEXPECTED RESULTS. YOU ARE SOLELY RESPONSIBLE FOR REVIEWING AND VALIDATING ALL OUTPUT BEFORE USE.

12. Limitation of Liability

12.1 Exclusion of Damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL MOONBIRD, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE IVORY.

12.2 Cap on Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MOONBIRD'S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF IVORY SHALL NOT EXCEED THE AMOUNT YOU PAID TO MOONBIRD FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

12.3 Essential Purpose

THE LIMITATIONS IN THIS SECTION APPLY EVEN IF ANY LIMITED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

13. Indemnification

You agree to indemnify, defend, and hold harmless Moonbird and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

  • Your use of Ivory

  • Your violation of these Terms

  • Your violation of any rights of any third party

  • Any content or data you submit through Ivory

  • Your use of Adobe Tags or other third-party services in connection with Ivory

14. Dispute Resolution

14.1 Informal Resolution

Before initiating any formal dispute resolution proceeding, you agree to first contact us at admin@moonbird.ai to attempt to resolve any dispute informally. We will work in good faith to resolve any issues within thirty (30) days.

14.2 Binding Arbitration

If we cannot resolve a dispute informally, you and Moonbird agree to resolve any dispute, claim, or controversy arising out of or relating to these Terms or Ivory through binding arbitration administered by the American Arbitration Association ("AAA") in accordance with its Commercial Arbitration Rules. The arbitration shall take place in New Hanover County, North Carolina, or at another mutually agreed location.

14.3 Small Claims Exception

Notwithstanding the above, either party may bring an individual action in small claims court for disputes within the court's jurisdiction.

14.4 Class Action Waiver

YOU AND MOONBIRD AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

14.5 Opt-Out

You may opt out of the arbitration agreement by sending written notice to admin@moonbird.ai within thirty (30) days of first accepting these Terms. Your notice must include your name, address, and a clear statement that you wish to opt out of arbitration.

15. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of North Carolina, without regard to its conflict of law provisions. Any legal action or proceeding not subject to arbitration shall be brought exclusively in the state or federal courts located in New Hanover County, North Carolina.

16. General Provisions

16.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Moonbird regarding Ivory and supersede all prior agreements and understandings.

16.2 Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

16.3 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

16.4 Assignment

You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction.

16.5 Notices

We may provide notices to you via email, posting on the Service, or other reasonable means. You may provide notices to us at admin@moonbird.ai.

16.6 Headings

Section headings are for convenience only and shall not affect the interpretation of these Terms.

17. Changes to These Terms

We reserve the right to modify these Terms at any time. If we make material changes, we will notify you by email or through the Service prior to the changes taking effect. Your continued use of Ivory after any changes indicates your acceptance of the modified Terms.

18. Contact Us

If you have any questions about these Terms, please contact us:

Email: admin@moonbird.ai

Phone: +1 (910) 408-5775

Mailing Address: Moonbird AI LLC 310 N Front St, Ste 4-122 Wilmington, NC 28403

By using Ivory, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.