Starling
Accelerate Your Upgrade toWeb SDK with Starling.
Expert-Led. AI-Powered.
The Starling Difference
95%
Faster
Weeks, not months. Start to final handoff.
⅓
The Cost
The overhead that never required expert judgment is gone.
100%
Expert-Led
Senior architects on every engagement. No juniors.
One System. Three Pillars.
How We Do It
Automated Engine
Key technical milestones, automated end-to-end.
The Old Way
- 18-26 week timeline
- Manual at every step
- High error risk throughout
The New Way
- ~1 month delivery
- Repetitive work, automated
- Output customized to your needs
The Portal
A consulting engagement platform built for customization at scale.
The Old Way
- Email threads no one can find
- Scheduling bottlenecks
- No visibility into where things stand
The New Way
- Assets uploaded asynchronously
- Progress visible in real time
- Every decision documented
Expert-Led
White-glove service. Finally available to everyone.
The Old Way
- Senior architects buried in manual work
- Strategic guidance never happens
- Expertise exists but there's no time
The New Way
- Experts free to focus on your architecture
- Strategic advice at every step
- Every client gets premium attention
Client Outcomes
Healthcare Case Study
A side-by-side comparison of a completed end-to-end Web SDK migration and CJA enablement engagement.
With Starling
3
Properties
1
Adobe Expert
200
Hours
- End-to-end Web SDK upgrade and CJA enablement with Starling
- Included full tech debt cleanup with Ivory
- Custom semantic schema design across all three properties
- With current versions of our technologies, we'd expect an even shorter timeline
Traditional Migration (Estimated)
3
Properties
6
Resources
2,0002K
Hours
- •Based on industry benchmarks of 18-26 weeks for a full modernization
- •Assumes 5-7 resources (project lead, senior implementers, analysts) at ~40 hours per week total across the team
- •Our estimate of what this same engagement would have required without our technologies
- •Does not account for additional delays from knowledge transfers, team coordination, or scope creep
Included with Starling
And When It Comes to Tech Debt, There's Ivory.
Every Starling engagement includes a free month of Ivory, our AI-powered Adobe Tags co-pilot. Ivory converts legacy custom code, plugins, and complex rule structures into clean, UI-driven implementations at a pace no manual approach can match.
Why Upgrade to Web SDK?
CJA is not the destination. It's the gateway.
Web SDK is the modern foundation for the Adobe Experience Platform. It replaces legacy AppMeasurement with a single, streamlined library that supports CJA, RT-CDP, Adobe Journey Optimizer, Adobe Target, and the full AEP ecosystem.
AppMeasurement is a legacy library that limits you to Adobe Analytics. Web SDK gives you a smaller, faster library with access to real-time tools, first-page targeting in Adobe Target, and the full suite of Experience Platform capabilities.
You're not alone. Many organizations hold the CJA Evolution SKU but haven't started the upgrade because the perceived complexity and resource cost feels overwhelming. Starling exists to solve exactly this: compressing a 3-6 month effort into weeks.
No. Starling is for anyone still on Adobe Analytics who wants to upgrade to Web SDK, whether you've already bought CJA, you're evaluating it, or you simply want to modernize your implementation for better performance and future readiness.