Web SDK felt too big to take on. Not anymore.

Web SDK is the foundation for everything Adobe's stack can do next. Getting there used to be the hard part. Not anymore. Starling is Moonbird's expert-led accelerator, built on 50+ years of combined Adobe experience, Adobe Silver Solution Partner status, and dozens of enterprise Web SDK enhancements, customized to your implementation at scale.

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95% faster

Weeks, not months, on implementations simple and complex alike. The timeline you've been dreading is shorter than you think.

1/3 the cost

The work that never required expert judgment is no longer billed at expert rates. Your budget goes where it actually matters.

100% expert-led

Senior architects on every engagement, with more time for your setup because they're not buried in work the engine handles. The attention you'd expect to pay a premium for is the standard here.

Your setup doesn't have to fit the system. The system adapts to you.

The path from AppMeasurement to Web SDK is the same for everyone. The same core work, every time. Your setup adds to it, the custom rules, the legacy code, but the path itself is defined. The only thing that really changes is how fast you can move through it.

Most other accelerators only go fast if you fit them. Standardize your setup first, or don't save any time at all. We built the opposite: the accelerators sit behind our experts, so instead of forcing your implementation to match the system, it bends to your unique situation.

That's why it's faster, no matter what you bring to it. Faster means we can iterate. Iterating means it comes out more accurate. And accurate work, delivered in a fraction of the time, means the two things that stopped you, the budget and the timeline, are finally something you can manage. The migration that's been on the roadmap for two years gets done this quarter.
Table showing how MoonbirdAI's Starling accelerator for AppMeasurement to Web SDK migrations is faster for all phases

So, how do we do it?

The portal is where your enhancement gets its shape

The Starling Portal is where the work actually starts. A guided intake, built so you know exactly what to provide and when, with asynchronous uploads by design so nothing depends on a scheduling call. No email threads no one can find. No bottlenecks waiting on a calendar. You always know where things stand.

But the portal isn't just visibility, it's what feeds the automated engine. Every requirement, every piece of architecture, every bit of business context you give us goes directly into what we build. That's how a system built for speed still ends up shaped around your implementation specifically, not lifted from the last client's.

An engine our architects use, not one that replaces them

The traditional migration timeline exists because every step was manual. Schema creation, conversion, documentation, each one a multi-week effort. With Starling, schema creation takes about a day. Conversion takes about an hour.

None of it happens on its own. Our architects run the engine, and it adapts to what's actually in front of them, instead of forcing your implementation into a template. Even validation and documentation, usually the first thing to get rushed, comes out the other side as some of the most thorough material in the engagement.

Experts free to do expert work

That speed buys something more valuable than time. It buys your architects' full focus on the work only they can do. Senior architects spend their time where it actually requires judgment: your architecture, your schema design, the genuinely custom parts of your setup that don't fit a standard pattern. It's not time we give back. It's time we reinvest, directly into your most complex problems.

White-glove service used to mean paying a premium for the attention you deserved. With Starling, it's the standard. Every client gets it, not just the ones with the biggest budgets

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What Web SDK actually unlocks.

Web SDK is the foundation supporting everything Adobe's stack can do next: real-time personalization, journeys that respond as they happen, the infrastructure AI and content workflows need to actually work with your data. The enhancement is how you get there.

Where you're starting doesn't change that. Starling gets you there. No matter where there is.

You're staying on Adobe Analytics

You want better, faster data without changing platforms. Web SDK modernizes your foundation and gets you there without disrupting what's already working.

You're heading toward CJA or AEP

You want the on-ramp built right the first time. Web SDK is the foundation that makes everything upstream actually work the way it should.

You've already bought the next tier

You purchased the upgrade but haven't seen the value yet. Web SDK is the missing piece that makes what you've already paid for actually deliver.

Here's exactly what you get.

Every engagement moves through the same phases, customized to your environment at every step.
01
Discovery
The portal captures your goals, architecture, and requirements before we touch anything. Everything we learn goes directly into what we build.
02
Schema Design
Our architects design a unified schema for your setup. The foundation everything else gets built on.
03
Automated Conversion
The engine handles the conversion: rules, data elements, custom code, into Web SDK equivalents inside your AEP instance.
04
Validation & Documentation
Everything is validated and documented against your original implementation. Your team knows exactly what changed and why.
05
Handoff
Fully documented, fully yours, no ongoing dependency on us. You own it completely.
And because your foundation needs to keep performing long after the migration is done, every Starling engagement includes a free month of Ivory, Moonbird's co-pilot for Adobe Tags. There to make sure your implementation keeps working the way it should, efficiently and at its full potential.

Not sure where to start?

Give us one of your sites and we'll show you exactly what the enhancement looks like for it, often within the same call.

No commitment, no pressure. Just a real look at what's possible for your implementation.
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Frequently asked questions

What does Web SDK unlock?
Why should we move off AppMeasurement?
We already bought CJA. Why haven't we started?
Is this just for CJA customers?
Does Starling work with our implementation? It's pretty custom.
If Starling is automated, who's actually accountable for the work?
What do we need to have ready before we start?