Field Notes: what we're seeing, building, and learning.

AI can imitate style, generate stories, and replicate the mechanics of great writing. But Hemingway’s advice to “write one true sentence” points to something deeper: the human experience behind the words.

As AI reshapes consulting economics, firms are splitting into early integrators, market watchers, and conservative holdouts. Here's what that shift means for pricing, value, and who wins.

A three-layer framework for turning AI ambition into real business value, built on the proven logic of the DIKW pyramid.

Why focus commands a premium. What F1 cars, surgeons, and specialized AI co-pilots have in common when it comes to pricing.